Contact Center Solutions Featured Article to Embed SugarCRM Professional into Its Cloud Platform

December 22, 2010, a provider of advanced cloud based contact center, telephony and integration and automation solutions, announced a partnership with open source customer relationship management (CRM) software provider SugarCRM through which SugarCRM Professional will be embedded into the cloud platform. provides inbound and outbound multi-channel (voice, email, fax, SMS, web chat and voice mail) capability with the advanced functionality of other expensive systems in the market whilst being incredibly easy to maintain and support.

SugarCRM claimed that its CRM application platform is ideal for integrating or embedding into solutions. OEMs and ISVs often embed customer relationship features into their solutions rather than build the capabilities in-house or rely on expensive, inflexible proprietary solutions. It delivers the most flexible and open CRM platform for companies seeking to extend product functionality with an affordable application that runs anywhere, employs open standards and delivers leading CRM functionality.

SugarCRM’ solutions adjust easily to each type of environment and competencies and it offers numerous functionalities such as lead, contact and account management, marketing campaigns, reporting tools and more. With this intuitive, flexible and open solution, companies have a global overview of the interactions between their customers and commercial teams

In a press release, Simon Butler, Chairman and CEO of said that they are a truly unique cloud based contact center and telephony provider their patented technologies enable them to scale orders of magnitude higher than their competitors and rapidly implement their solution. With the bundling of SugarCRM Professional, their customers are presented an unparalleled value proposition for an enterprise level end-to-end contact center, communications and CRM solution.

Officials with SugarCRM said that the combination of SugarCRM and creates one of the most cost-effective and powerful cloud-based contact center solutions available. As part of their expansive OEM partner network, Contivio solutions bundled with SugarCRM functionality can help organizations connect internally and with their customer more effectively, at anytime and anywhere.

Nathesh is a contributing editor for ContactCenterSolutions. To read more of Nathesh's articles, please visit his columnist page.

Edited by Erin Monda