Contact Center Solutions Featured Article

Embracing Social CRM: A Free Webinar

October 15, 2010

Marketing professionals should take notice of a new SAP webinar, offered as a free service by ContactCenterSolutions.

This latest foray into online education is designed for customer service professionals, sales professionals, business owners, anyone responsible for improving the customer experience and social media practitioners.

The webinar: Keys to Successful Social CRM Programs, is scheduled for Wednesday, October 20, 2010 at 2:00 PM ET/ 11:00 AM PT.

Now that customers are well away of the wide number of choices and have the opportunity to talk about your company at any place, time or location without your control and without your permission, it is a whole new marketing world.

Customer behavior has certainly changed and as a result, you have to do the same. It is important to develop responsive Social CRM programs in order to support your relationships with 21st century customers.

Register today to learn how CRM expert Paul Greenberg, author of CRM at the Speed of Light, breaks down the basics when it comes to crafting successful Social CRM programs.Attendees to this free event will learn the difference between CRM and Social CRM; the practical components of Social CRM that you should consider; the resources and processes needed to drive your Social CRM program; the risks associated with Social CRM programs; how to measure successful social customer interactions; understanding how corporate culture needs to change to support successful Social CRM programs; and some good places to start with your Social CRM efforts.

Webinar presenter Paul Greenberg is a Best Selling Author of "CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools and Techniques for Engaging Your Customers," and President of the 56 Group, LLC.

Register today
Susan J. Campbell is a contributing editor for ContactCenterSolutions and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Stefania Viscusi