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Magento Commerce and dotmailer to Improve Cross-Channel Customer ExperienceLAS VEGAS, March 20, 2018 (GLOBE NEWSWIRE) -- Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced its integration with dotmailer’s marketing automation platform. Merchants can now more easily leverage real-time store data to create targeted multichannel campaigns that reduce shopping cart abandonment, increase customer loyalty, and deliver impactful customer experiences. Personalized marketing drives strong ROI for businesses and is essential for effective cross-channel digital marketing. According to DMA Insights, 95 percent of marketers say email remains a top communication and demand channel and is ‘important’ or ‘very important’ to their organization. The dotmailer integration makes it easy to design and execute custom campaigns from the Magento Dashboard that drive growth and operate efficiently. B2Band B2C brands like Vizio, Converse Australia, POLYWOOD, Boutique 1, and 7 for All Mankind are already seeing positive results. “dotmailer is a long-time premier technology partner that provides data-driven marketing automation technology,” said Jason Woosley, SVP of product and technology at Magento Commerce. “With our out-of-the-box integration, merchants will benefit from immediate access to the rich data and marketing tools they need to drive more targeted and personalized campaigns.” Merchant capabilities include:
“The dotmailer and Magento Commerce integration gives our business the potential to scale up quickly. With access to data and tools that will help us deliver personalized experiences, combined with the service support to help us manage it, we have a roadmap for our future growth,” said Jason Detamore, senior marketing technologist at POLYWOOD. Customers can access their free 14-day trial of dotmailer marketing automation from the Magento admin. For more information, please visit https://magento.dotmailer.com/ or stop by Magento’s ShopTalk booth (#2607). About Magento Commerce About dotmailer Media Contact |