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With SAP® Hybris® Commerce, Arsenal Football Club Transforms Online Shopping for FansWALLDORF, Germany, Aug. 17, 2017 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced Arsenal Football Club has transformed its online retail site ArsenalDirect.com with SAP® Hybris® Commerce solutions, allowing fans to shop faster, anywhere, anytime and with a choice of currencies. Fans can now buy official Arsenal kit, training wear and accessories on any device in four currencies: euros, U.S. dollars, Australian dollars and British pounds. These changes follow an extensive research project into the needs, motivations, shopping habits and engagement preferences of supporters when shopping online. "Our new e-commerce platform has helped provide a speedy and reliable shopping experience for our supporters," said Simon Lilley, retail director, Arsenal Football Club. "Results have been fantastic, and we will continue to build on this to meet the needs of fans wherever they are in the world and however they choose to shop." Tapping SAP Hybris Commerce solutions to support the transformation of its retail capabilities, Arsenal has achieved the following results to date:
Thanks to its built-in omnichannel versatility, SAP Hybris Commerce lets organizations engage and transact with customers regardless of place, time or device. The offering helps brands engage and understand their key audiences in every part of the commerce experience — from content creation to merchandising to fulfillment. This comprehensive approach reduces the time and complexity of integrating with current systems. Additionally, with SAP Hybris Commerce, organizations can quickly react and engage with customers and fans — such as at events, new player signings or new kit launches, which may be accompanied by a significant peak in merchandising. The ready-to-use, flexible and scalable infrastructure helps organizations withstand major site traffic spikes to help ensure a seamless shopping experience at all times. "The sports and entertainment industries are near and dear to our hearts at SAP, and we have a deep understanding of the expectations brands within this market have," said Jamie Andersn, senior vice president and chief marketing officer at SAP Hybris.* "When it comes to athletics, fans can be particularly passionate consumers, demanding quality performance at all times. With this in mind, SAP Hybris solutions enable leading global organizations, like Arsenal Football Club, to deliver services and products to fans that reflect the standing and regard they have for the club. The benchmark is not what other sports clubs offer, but a solution fitting the expectation of world's leading retailers." For more information on SAP Hybris solutions, visit the News Center or follow SAP Hybris solutions at @saphybris. For more information on SAP, visit SAP News Center or follow SAP on Twitter at @sapnews. *SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete. About SAP Hybris Solutions About SAP Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. © 2017 SAP SE. All rights reserved. For customers interested in learning more about SAP products: For more information, press only:
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