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Beyond Retail: Healthcare, Marijuana & Aerospace Defense Manufacturing Industries Turn to Location Technologies to Prevent Theft & Save LivesProximity.Directory, the world's largest directory of proximity companies, has released its Q2 2017 Report, which aggregated information from more than 400 Proximity Solution Providers (PSPs) in 55 countries and reveals the latest trends, facts and figures from the global proximity industry and takes a deep-dive into the impact of proximity marketing on asset tracking and how location technologies are shaping industries from healthcare and tourism to aerospace defense manufacturing and mining. This is the ninth Proximity.Directory report to be released. "Tracking the physical location of people and assets has some critical real life applications in many industries where accurate and timely location of moving objects is crucial for achieving the best results," said Thomas Walle, CEO and co-founder of Unacast. "Proximity technologies are no longer just utilized in retail marketing, as virtually every business process relies on people and assets. As proximity technologies are being used for more diverse use cases such as asset and people tracking, a range of new exciting and effective approaches and implementations of this technology are being employed." In healthcare, locating a patient, the correct part or piece of medical equipment, or even a specialized surgeon, quickly and accurately is of paramount importance and can potentially save lives. In the quickly growing marijuana industry, precise location data could be one of the biggest game changers. Radio Frequency Identification (RFID) tags are used for passive location monitoring. RFID tags track location only when they are scanned through the specific equipment. The technologies can also track when plants are moved from one room to another and conditions in a room, such as humidity, light, temperature, and eight of the plants. Key findings from case studies highlighted in the report include:
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About Unacast Unacast, the world's leading location and proximity data platform, built the Real World Graph™ to understand how people and places are connected. Unacast empowers the next generation of data-driven industries with unique and highly accurate data sets and insights, built on a foundation of double-deterministic™ proximity data. Unacast is based in NYC, founded by Thomas Walle and Kjartan Slette, who were also part of the founding team behind TIDAL, the music streaming company acquired by Jay Z. Unacast has garnered multiple awards for its platform, campaigns and for its rapid company growth, most recently winning the Ads-to-Action Award in the "verticals & marketplaces" category at the Local Search Association (LSA) awards in San Diego. Inc. Magazine has called Unacast "The Startup That Just Might Threaten Google (News - Alert)." About Proximity.Directory Proximity.Directory is the world's largest directory of proximity companies. Recently rebranded from Proxbook to open up the platform to a wider audience and companies, shifting from having a technology specific focus towards the deterministic location story. Proximity.Directory's quarterly reports aggregate information from more than 400 Proximity Solution Providers (PSPs) in 55 countries and reveals the latest trends, facts and figures from the global proximity industry.
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