TMCnet News
Invoca Launches Solution For Marketers to Connect Voice Insights to the Visual Power of InstagramSANTA BARBARA, Calif., April 6, 2017 /PRNewswire/ -- Invoca, the call intelligence company, today announced Invoca for Instagram, enabling marketers to combine insights from phone calls with the visual power of Instagram to target high-value customers who want to have a voice conversation. Invoca for Instagram makes it simple for marketers to not only get credit for the calls they're driving from Instagram ads, but provides a way for them to reach more of these customers through retargeting and lookalike audiences, ultimately resulting in more revenue and a better customer experience. With more than 600 million active monthly users, Instagram has become a powerful mobile platform for marketers. In fact, Locowise reports that 75 percent of Instagram users take action, such as visiting a website, after viewing an Instagram ad, and over a third have used their mobile phone to make a purchase. Combine the mobile-first nature of Instagram with the fact that the majority of calls to businesses come from mobile phones, and it's clear why marketers need a way to track the customer journey when it goes offline. This is especially important for marketers in industries like travel and home services that have broad appeal, yet offer products or services that are expensive or complex and require a voice conversation during the purchase process. "Given 70 percent of 3 Day Blinds appintments are scheduled over the phone, it's incredibly important that our marketing campaigns across all channels, including social media, drive people to call," said Dan Williams, Chief Revenue Officer of 3 Day Blinds. "While the visual nature of Instagram has been great for our branding, Invoca for Instagram turns it into a viable direct response channel. Now we have the insights to not only optimize our Instagram posts for offline conversion, but to reach more of our best customers through lookalike audience targeting." Invoca for Instagram includes:
"Social platforms like Instagram are fundamentally changing the way we consume content, which in turn impacts how brands today are attracting audiences," said Kyle Christensen, SVP of Marketing at Invoca. "For example, building your email database requires a vastly different strategy than reaching your best customers on Instagram. Driving revenue and improving the customer experience in this new landscape requires a new set of rules and that includes leveraging data from both voice and online interactions." About Invoca
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/invoca-launches-solution-for-marketers-to-connect-voice-insights-to-the-visual-power-of-instagram-300435651.html SOURCE Invoca |