Predictive Analytics Technology from automotiveMastermind on Display at the 2017 Digital Dealer 22 Conference and Expo

TAMPA, Fla., April 5, 2017 /PRNewswire/ -- Automotive dealers have always been innovative marketers, but in this competitive climate, many are looking for new ways to increase sales, retention and customer loyalty. automotiveMastermind (Mastermind) is the leading predictive analytics and marketing automation technology for automotive dealerships – and it is transforming the way cars are bought and sold. Mastermind's proprietary technology will be on display and available for demonstrations at the 2017 Digital Dealer 22 Conference, taking place April 11-13 at the Tampa Convention Center. Mastermind is exhibiting at booth 816.

"In today's highly competitive industry, dealers need an edge to help them reach their customers with the right offer at just the right time," said Marco Schnabl, CEO and co- founder of Mastermind. "Our technology goes beyond a typical equity mining tool, with powerful machine learning, we can tell our dealer partners exactly when their customer is ready to buy and the reasons why."

Mastermind's proprietary technology distills thousands of data points, gathered from the dealer management system (DMS)and combines it with Big Data – social media profiles, financial records, product and consumer lifecycle information, socio-demographics and more – in order to accurately calculate when a customer is ready to buy and why. The data is then distilled down to a simple number, the Behavior Prediction Score (BPS), a ranking from 0-100 that tells the dealer how close the customer is to purchase. In addition, Mastermind delivers customer-specific talking points right to the salesperson's desktop, helping them enhance customer engagement and ultimately leading to a sale. Mastermind also offers highly personalized marketing campaigns proven to increase the likelihood of a customer visiting a dealer.

automotiveMastermind is revolutionizing the way dealerships engage with their customers and transforming the purchasing experience for customers. Digital Dealer 22 attendees can see the technology in action at booth 816 in Tampa next week.

About automotiveMastermind

Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company's cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with more than 800 dealer partners, providing access to their technology to more than 6,000 dealerships nationwide. Headquartered in New York City and San Francisco, automotiveMastermind has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com or follow them on Twitter @autoMastermind.

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SOURCE automotiveMastermind

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