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CashStar to Speak at Inaugural Flourish ConferenceCashStar, the industry-leading provider of prepaid commerce solutions, today announced that its President and CEO, Ben Kaplan, will be presenting at K+H Connection's new Flourish Conference, being held April 10-12 in Omaha. As consumers become increasingly digital, retailers are presented with tremendous opportunities to capitalize on the value of branded currency in the form of mobile payments and digital/mobile gifting. Ben's presentation will explore new and untapped opportunities for retailers to go beyond traditional gift card use cases and apply branded currency strategies across the customer lifecycle, for example, to acquire new customers, encourage up-spend and return visits, drive loyalty program adoption and reward customer engagement.
In its inaugural year, Flourish brings together industry experts to discuss the growth of branded currency in today's market. With representation in the fields of retail, fraud, security, processing, point-of-sale, loyalty, rewards and e-commerce, attendees will learn how to address particular challenges with gift card, promotional value and point-based initiatives to help branded currency programs flourish. To learn more visit https://www.flourishomaha.com/.
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