[January 20, 2015]

Conversocial Establishes Global Customer Advisory Board to Drive Social Customer Service Innovation

Conversocial, a leading provider of cloud-based social customer service solutions, today announced its formation of the company's first Customer Advisory Board (CAB). The forum includes executives from industry-leading companies such as Dollar Shave Club, Marks & Spencer, Allied Irish Banks and Prét A Manger.

The board's first quarterly meeting will kick off in London and New York in February 2015, and will involve in-depth discussions to guide company executives on a number of topics including: customer needs, corporate vision, key challenges and product roadmap. The customer-driven agenda topics afford council members an opportunity to give strategic, direct input into Conversocial's corporate strategy in order to help build products that meet their requirements.

Additionally, the forum will help drive objective dialogue with the Conversocial team to discuss best practices, customer feedback and implementation successes. The board also enables members an opportunity to build strtegic relationships amongst industry peers and experts.

"Social media, integrated into the contact center, is becoming the most important channel for driving large-scale, authentic one-to-one service for the mobile and social customer," said Conversocial CEO and founder Joshua March. "Establishing our Customer Advisory Board allows us to work hand-in-hand with our customers to continually drive major new innovations to push the whole industry forward."

About Conversocial

Conversocial is a leading provider of cloud-based social customer service solutions. Our enterprise-class platform helps global brands revolutionize customer experience, enhance agent productivity and improve operational efficiency by managing the flow of customer service inquiries and discussions on social media channels and through a peer-to-peer web app that connects the knowledge of the crowd with customer questions. Our clients are able to securely transform their contact centers by creating a personal service culture that integrates proven customer service processes with new technology and channels. The largest global firms including Google (News - Alert), Hertz and Barclaycard turn to Conversocial to reduce costs and create the most inclusive customer service experience possible. For more information, visit www.conversocial.com.

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