Paramount Direct Marketing Announces a Change in Speakers at the National Postal Forum
(PR Web Via Acquire Media NewsEdge) Erie, PA (PRWEB) February 27, 2013
Paramount Direct Marketing would like to announce a change at the upcoming National Postal Forum in San Francisco, March 17-20th. Mike Naples will not be one of the guest speakers as previously announced. However Robert Ellis, Business Alliances Advertising Agency Team Leader at USPS, will be co-hosting one of the interesting workshops along with Kristin Genovese, President at Paramount Direct Marketing and Mike Robinson, VP of Business Development at Summit Direct Mail.
Bob Ellis has been with the US Postal Service for 27 years. He is currently Team Leader for
Advertising Agencies and Associations which is responsible for promoting the addition of a direct mail component among agencies clients’ media mix. Some of the subjects that Bob will be covering include:
• Cutting through the media clutter
• DM Insights
• DM ROI
• DM in an Integrated Mix
Kristin Genovese will be co-hosting this 'must-attend' workshop covering other hot topics, such as:
• How to best identify current customers
• How to identify WHO to mail to
• How to earn money from a current database
Mike Robinson, VP of Business Development at Summit Direct Mail, will also be speaking at this workshop. Mike is in charge of bringing new technologies, such as: PURLS, QR codes and Variable digital marketing to the forefront. He will be showing how these can easily be introduced and integrated into existing marketing campaigns.
Direct Mail maintains a powerful position as the most effective way of generating new and repeat business, driving traffic or creating customers. Mail stands strong on its own or works well together with other media. Explore how integrating direct mail with other channels such as email, web, SMS, social, TV and radio helps to increase response, drive conversion, boost ROI and engage the customer in the manner he or she wants to be reached. There is still time to attend this exciting and informative conference. Click HERE to register.
Responsive and high-quality data is crucial to an effective marketing campaign. Paramount Direct Marketing has been providing targeted marketing lists since 1972. Speak with one of Paramount’s experienced account executives about your specific marketing campaign and any challenges you may be facing today. Paramount is located in Erie, PA.
Paramount Direct Marketing
3126 Peach Street
Erie, PA 16508
Read the full story at http://www.prweb.com/releases/2013/2/prweb10472457.htm
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