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TMCNet:  BB10-powered Z10 launched in India at Rs 43,490 [Gadgets Special] [Times of India]

[February 26, 2013]

BB10-powered Z10 launched in India at Rs 43,490 [Gadgets Special] [Times of India]

(Times of India Via Acquire Media NewsEdge) NEW DELHI: Canadian smartphone maker BlackBerry has launched its new flagship smartphone Z10 in India, just a few weeks after its global unveiling. The new phone runs on the all-new BlackBerry 10 operating system and costs Rs 43,490. It will take on the likes of Apple iPhone 5, Nokia Lumia 920, HTC Butterfly, Sony Xperia Z and Samsung Galaxy Note II in the country.

BlackBerry Z10 has a 4.2-inch touchscreen that has resolution of 1280x768p and 356ppi pixel density. Powered by a 1.5GHz dual-core processor, this phone has 2GB RAM, 16GB onboard memory and support microSD cards of capacities up to 64GB. BlackBerry, formerly known as RIM, has used an 8MP camera with LED flash on the back and a 2MP HD unit in front. Connectivity options in the new BlackBerry Z10 include Wi-Fi, 2G, 3G, 4G, Bluetooth 4.0, microUSB 2.0 and NFC. Available in black and white colour options, the phone has a 1,800mAh battery.

In India, HTC and Nokia launched their flagship smartphones in January, while Sony is gearing up to launch its new phone as well. BlackBerry recently ceded its position as the second biggest smartphone manufacturer by revenue in the country to Apple. In the last quarter of 2012, BlackBerry had 6% share in the Indian smartphone market, whereas Samsung leads the charts with 38.8% share.

The all-new Z10 is deemed to be the last shot at redemption for the Canadian manufacturer, which holds just 3.6% share in the increasingly competitive smartphone market. Before Apple launched the first iPhone, BlackBerry phones were the toast of the mobile industry and were the first to introduce the push mail feature, which found many takers in the corporate world. However, the manufacturer's luck took a swing for the worst when buyers across the world started dumping its Qwerty-touting phones for touch-enabled smartphones by the likes of Apple, Samsung, HTC etc.

(c) 2013 Bennett, Coleman & Company Limited

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