CallmyName wants to replace phone numbers with names

Feb 18, 2013 (Globes - McClatchy-Tribune Information Services via COMTEX) -- An Israeli start up CallmyName wants to replace phone numbers with phone names. CallmyName's technology provides a universal SIM & Smartphone dialer-based solution for dialing names, and making handsets that use it "call-name" enabled. The app is inspired by the fact that most people find it easier to remember names than numbers.The dialer facilitates dialing of alphanumeric characters in lieu of phone numbers on almost any GSM feature or smart phone.

Individuals and businesses can register call names that are comprised of letters, digits and symbols in any sequence, combination, language or length.

The app was launched two months ago as a pilot in Israel and the company is now launching it on global markets. The app is available for iPhones and Androids.

Personal names to replace numbers are available from the company's website and are designed first and foremost for businesses and companies although individuals can use the service if they so desire.

The app is built for convenience and so that it is easy to use with the upper part of the screen containing a search box for names while the bottom part of the screen has five buttons for contacts, last calls, dialing, favorites, and help. Most of the screen is left for search results. There is a plus button in the top right for saving new names.

The app stresses social networks and has interfaces with Facebook and Twitter so that it is possible to see the face of the person calling.

The app's potential is vast but improvements need to be made. It works well with names of businesses but it is difficult to find names of people.

___ (c)2013 the Globes (Tel Aviv, Israel) Visit the Globes (Tel Aviv, Israel) at www.globes.co.il/serveen/globes/nodeview.asp fid=942 Distributed by MCT Information Services

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