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TMCNet:  Photo Release -- Polk Amplifies Listeners' Love of Music Across Social Outlets

[February 14, 2013]

Photo Release -- Polk Amplifies Listeners' Love of Music Across Social Outlets

(GlobeNewswire Via Acquire Media NewsEdge) BALTIMORE, Feb. 14, 2013 (GLOBE NEWSWIRE) -- Today, audio brand Polk launches a new online project aimed at activating users in the online space to share stories of their personal relationships with music. Polk created "The Love Music Project" microsite to house this content in an effort to share our fans' collective passion for music and extend it into the social space.

Baltimore Ravens wide receiver and world champion Torrey Smith sports Polk UltraFocus(TM) 8000 Active Noise Canceling Headphones as he helps Polk kick off The Love Music Project.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/ pkgid=17179 "We're in the business of crafting great sound and supporting our consumers' love for great music," said Blair Tripodi, Chief Marketing Officer, Polk. "And we want to cultivate and spread that sentiment. It's only natural to get our users to help make that happen." The site is accessible by computer, tablet or smart phone, and allows users to upload their music "love story" by video or photo-text pairing directly. The user-generated content is then pushed live and shareable across Facebook, Twitter (hashtag #LoveMusic), Google+ and Pinterest. If logged in to the site via Facebook, users can "Like" the content without leaving the microsite. Users who upload content will be entered to win a pair of Polk UltraFocus™ 8000 Active Noise Canceling Headphones.

Music fans will see their uploaded content published among other Polk fans as well as select Polk-sponsored athletes such as disc jockey and Major League Lacrosse superstar Paul Rabil, ultra-marathon record holder Josh Cox and Baltimore Ravens wide receiver and Super Bowl XLVII champion Torrey Smith.

In addition to its new line of UltraFit™ sports headphones collection and the UltraFocus™ noise cancelation series headphones, Polk will be launching several new in-home and personal listening products in spring 2013. To view The Love Music Project microsite, visit www.polkaudio.com/love-music.

About Polk Polk (www.polkaudio.com) is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of DEI Holdings, Inc. Founded in 1972, Polk's products include loudspeakers and electronic components for home, auto and marine applications, the market leading SurroundBar single speaker surround systems, the world's first audiophile-grade active IP-addressable loudspeaker, the world's only wireless single-speaker rear surround solution, the F/X Wireless Surround speaker, and the audio industry's first line of performance headphones for serious athletics and active individuals.

The Polk logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=17181 The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

CONTACT: Media Contact: Madeline Caldwell TBC for Polk mcaldwell@tbc.us 410-986-1275 Source: Polk 2013 GlobeNewswire, Inc.

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