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MapMyFitness Launches New Features
[February 06, 2013]

MapMyFitness Launches New Features


Feb 06, 2013 (Close-Up Media via COMTEX) -- MapMyFitness, a health and fitness technology company, has unveiled new features.

According to a release, offered via a premium subscription model, the updated app gives users tools including Route Recommender, Custom Splits, and Advanced Heart Rate and Power Analytics. All new features are available both online and through all of the mobile applications (MapMyRun, MapMyRide, MapMyFitness, and MapMyWalk).



"Our MVP offering is a game changer," said Robin Thurston, CEO, MapMyFitness. "Never before have users been able to access this level of data to monitor their health and fitness. Our ultimate goal is to help everyone lead healthier and fit lives, and we believe these new features, via our subscription package, will help our users achieve goals in a more fun and engaging way." The MVP offering is a web and mobile subscription package that will change the way people everywhere work out. MVP offers new tools to help track, monitor and share fitness progress including Route Recommender - a way to create quick maps by area and distance to then save, print or share.

The standard functionality of all MapMyFitness products including mapping, logging and sharing workouts will remain the same across all brands, and free to all of the company's 13M+ users. All current premium members will be grandfathered into the new MVP offering, with price plans changing dependent on current subscription levels upon expiration.


"MVP is the most competitive premium offering in the marketplace today," said Thurston. "With one price point, we hope to engage more users and make these advanced training tools more accessible, creating a completely seamless experience on both web and mobile platforms." More information: www.mapmyfitness.com ((Comments on this story may be sent to [email protected]))

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