Galeria Kaufhof licenses SAS Analytics software
Feb 04, 2013 (Datamonitor via COMTEX) --
SAS Institute Inc., a provider of analytics software, has announced that Galeria Kaufhof, a European department store chain, has licensed SAS Analytics to improve its ability to engage customers.
The retailer will use SAS to sort through customer data, identify those customers most likely to buy, then tailor offers specifically to them. Galeria Kaufhof makes use of SAS' 64-bit processing capabilities to manage data growth and enhance speed in its online shopping environment, SAS said.
Galeria Kaufhof licensed SAS Enterprise Guide and SAS Enterprise Miner, data mining software proven to help increase marketing campaign response rates and curb customer attrition, SAS added.
"SAS is a perfect fit for our dynamic requirements," said Marc Neurath, head of CRM at Galeria Kaufhof. "Having analytical depth is important in these 'big data' times. SAS will help us meet demand."
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