[January 31, 2013]

Yogurt Mountain Promotes Heart Health and Introduces Romantic Flavors for Valentine's Day

Yogurt Mountain, LLC, today announced that America's Favorite Yogurt Store™, Yogurt Mountain®, is making life a little sweeter and hearts a little healthier with a new Valentine-themed promotion, beginning January 31.

The new promotion runs through February 17 and supports the American Heart Association's Go Red for Women^® campaign, which focuses on building healthier lives through raised awareness of the risks of heart disease as well as helping fund critical research for heart disease prevention. Customers are encouraged to donate to the AHA during this promotion, and will be given the option to personalize a card to display in the store.

Friday, February 1 will kick-off a special one-day promotion with the National Go Red for Women Day, where customers wearing red will also receive a $1 discount on a yogurt cup all that day.

"Yogurt Moutain's Valentine-themed promotion is dedicated to raising awareness about cardiovascular disease, which is the number one killer of women age 20 and over," states David Kahn, president and founder of Yogurt Mountain. "By joining together, customers can help Yogurt Mountain's efforts to raise donations for support of the AHA." Funds raised will help educate women on recognizing the warning signs, support community programs to help women live longer, lead women on the proper paths to heart disease prevention and fund necessary cardiovascular research.

To sweeten the palate, Yogurt Mountain features specialty chocolate and romantic flavors in celebration of Valentine's Day, which include Dark Chocolate Truffle (News - Alert), Chocolate Covered Strawberry, and Crème Brûlée yogurts.

Yogurt Mountain continues its dedication to promote healthy living by serving fat-free, low-fat, gluten-free, no-sugar-added yogurts and non-dairy sorbets; dark chocolate that contains flavanols, which are linked to decreased blood pressure and reduced risk of heart failure; as well as bananas and other fruits that are good sources of potassium, which can help lower systolic blood pressure.

About Yogurt Mountain®

Yogurt Mountain® has 44 stores open in 14 states featuring the ultimate, self-serve frozen-yogurt experience. Each one features 12-16 rotating flavors of frozen yogurt and more than 50 toppings, which can be purchased by the ounce. Frequent patrons can receive Yogurt Mountain® special info and YOMO PROMOS, via YOMOBILE text, sent directly to their cell phone by entering their cell numbers at the register.

Yogurt Mountain® stores' hours vary by location, so check your local store to verify. For more details, visit yogurtmountain.com. Follow Yogurt Mountain® on Twitter (News - Alert) at http://twitter.com/yogurtmountain and like us on Facebook (News - Alert) at http://facebook.com/yogurtmountain.

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