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TMCNet:  World Travel Holdings Utilizes Fonolo on Cruises.com to Enhance Customer Experience

[January 25, 2013]

World Travel Holdings Utilizes Fonolo on Cruises.com to Enhance Customer Experience

Jan 25, 2013 (Close-Up Media via COMTEX) -- Fonolo, a company that improves the call center experience by replacing hold time with a call-back, announced it continues to grow its portfolio of partnerships with the addition of Cruises.com.

According to a release, with the addition of Fonolo to the Cruises.com website, users select the cruise they're interested in and can now request an agent call-back with one click eliminating phone menus and hold-time. Fonolo's cloud-based call-back service provides an interface for callers and a secure process for call center agents.

"World Travel Holdings recognizes that the vacation experience begins long before you arrive at your destination," said Shai Berger, Fonolo CEO. "The integration of Fonolo with the Cruises.com website gives prospective travellers a first-class customer service experience right from the start of the booking process." According to a 2012 study from American Express, for a complex purchase like booking a cruise, customers preferred talking to a live person on the phone two-to-one over simply using a website. Offering an intelligent call-back feature makes it easy for customers to reach an agent, removing the barriers from buying online.

"Not only does Fonolo direct callers to the right agent based on their travel needs, but the resulting data shows an improvement on the caller experience which has exceeded our expectations and favorably impacted sales," said Jeff Smith, SVP sales and customer care, World Travel Holdings. "Fonolo makes it even easier for our customers to book their dream vacation and furthers our ability to deliver a remarkable experience." ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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