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TMCNet:  Zapsibcombank Launches Extensive Loyalty Program With Help From Compass Plus

[January 15, 2013]

Zapsibcombank Launches Extensive Loyalty Program With Help From Compass Plus

MOSCOW --(Business Wire)--

Zapsibcombank has announced the launch of a new loyalty program, PLUSES from Zapsibcombank, with the help of Compass Plus, an international provider of retail banking software and electronic payments systems to financial institutions. Using TranzWare CMS Loyalty from Compass (News - Alert) Plus, the bank has implemented a discount program that is not directly linked to any one retail outlet. This means that their customers have virtually an unlimited choice of the goods and services they are able to purchase at a discounted rate. To benefit from this program, customers need to open a credit or debit loyalty card and start using it to make purchases.

The loyalty system is integrated with the Internet banking service also supplied by Compass Plus, which means Zapsibcombank's customers are able to set their preferences for the loyalty program remotely. Through their Internet banking portal, customers can choose the specific category that they wish the discount to apply to. Categories include "My car," "My supermarket," and "My phone." This new service allows customers to choose the category that enables them to spend their money in the most profitable way (and stay in the black). For example, by setting the "My car" category, it is possible to get a discount at local gas stations, as wel as any other gas station across Russia and around the globe. In addition, customers will also be able to access information about accumulated and spent points in their Internet banking portal and can change the terms of use of points (PLUSES) via SMS text request.

"We are confident that the loyalty program from Zapsibcombank will appeal to all our customers, as everyone likes to receive discounts and rewards. I also want to mention that we plan to keep on actively developing the program by introducing new ways of accumulating points. We will also be holding a variety of promotions where customers can be awarded with points at a higher accumulation rate and rewarding our most loyal customers with extra points, and much more. Customers should watch this space as Zapsibcombank is planning a lot of attractive offers," said Alexander Rybin, deputy head of retail business at Zapsibcombank.

"Never before has retaining customers been so critical than in today's competitive retail banking market. At Compass Plus, we are able to offer an excellent tool to create the most sophisticated loyalty programs because of the way we take our customer requirements from all over the world and compound them into our developments," said Andrey Chirkov, global sales director at Compass Plus.

About Zapsibcombank:

Zapsibcombank has been active in the financial market since 1990. The bank has more than 60 branches and specializes in consumer loans, lending to small and medium-sized enterprises, and attracting individual and corporate banking customers. Zapsibcombank has ranked in the TOP-100 largest Russian banks since 2009. The bank is a principal member of Visa International and MasterCard (News - Alert) WorldWide payment systems, has over 500,000 cards in circulation and a network of more than 400 ATMs.

www.zapsibkombank.ru

About Compass Plus:

Compass Plus provides comprehensive, fully integrated and flexible payments software and services that help financial institutions meet rapidly changing market demands. Our diverse customer base spans over retail banks, processing centres, national switches and personalisation centres in countries across Europe, Asia, Africa, the Middle East, North and South America. With almost twenty years experience, Compass Plus helps build and manage all-scale electronic payment systems that generate new revenues and improve profits for its customers.

www.compassplus.com


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