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TMCNet:  Adaptly Expands Board of Directors by Adding Industry Veteran Michael Katz

[January 15, 2013]

Adaptly Expands Board of Directors by Adding Industry Veteran Michael Katz

NEW YORK --(Business Wire)--

Social advertising technology company Adaptly announced today the appointment of Michael Katz, founder of interclick, to the company's Board of Directors. A seasoned and well respected executive, Katz will bring his deep industry knowledge, as well as his experience effectively building and leading organizations to Adaptly's board. Michael joins founders Nikhil Sethi and Garrett Ullom along with Chris Fralic of First Round Capital, Kiran Hebbar of Valhalla Partners and Scott Levine of Time Warner (News - Alert) on the board.

"Michael's industry expertise and leadership experience is a tremendous complement to the diverse background that already exists on our board today," said Nikhil Sethi, CEO and co-founder of Adaptly. "We're thrilled to be working closely with him and have an enormous amount of respect for what he has been able to accomplish. With the path Adaptly is headed in, Michael helps bring a level of expertise to the next phase of where we want to go."

Michael founded interclick in 2006 and led the company from early stages as a startup to a tremedously successful publicly listed company on NASDAQ. Under his guidance, interclick beat Wall Street expectations 17 consecutive quarters and experienced greater than 1000% revenue growth in 5 years to $140 million. interclick was acquired by Yahoo! (NASD: YHOO) for $270 million in December 2011.

"Adaptly is fundamentally changing the traditional advertising model and is at the forefront of the ad tech space," said Mr. Katz. "I am thrilled to be part of such a forward-looking organization and to be collaborating with such notable thought leaders as Nikhil, Garrett and the entire Adaptly team."

Adaptly is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. It offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube (News - Alert), StumbleUpon and more. Adaptly works with hundreds of top brands and agencies such as, PepsiCo, Diageo, Showtime, Big Fuel, Kraft Foods and many more.

About Adaptly

Adaptly is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. It offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube, StumbleUpon (News - Alert) and more. Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include Valhalla Partners, Time Warner Investments, First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures, Vivi Nevo and more. Adaptly's clients include brands and agencies such as PepsiCo, Diageo, Showtime, Big Fuel, Kraft Foods and hundreds more. For more information, please visit www.Adaptly.com.


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