Huawei Device to Pay More Attention to E-commerce Platform

Jan 11, 2013 (SinoCast Daily Business Beat via COMTEX) -- The latest strategy for the development of Huawei Device Co., Ltd. in 2013 has been nailed down at an internal management meeting. Namely, placing particular emphasis on social channels, especially on e-commerce platform.

The sales channel of Huawei Device mainly consists of operator, public and electronic channels, with the operator channel shipping 80% of the company's products, followed by the public channel and the electronic channel. Domestic operator China Unicom (Hong Kong) Ltd. (NYSE: CHU, SEHK: 0762, and SHSE: 600050) has been reducing subsidies for medium- and low-end smartphones, which is undoubtedly a danger single for Huawei.

Since Huawei Device failed in selling as many Ascend P1, D1 and other mobile phones as planned via the public channel, the company's chairman Richard Yu was under great pressure from operator-inclined group of Huawei in 2012. Seen from the distribution of channels, Huawei Device remains week in the public retail channel.

Source: www.sohu.com (January 11, 2013)

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