Downgrade Alert for JC Penney (JCP)

Jan 09, 2013 (SmarTrend(R) Upgrades/Downgrades via COMTEX) -- JC Penney (NYSE:JCP) was downgraded from Outperform to Neutral at Macquarie today. The stock closed yesterday at $18.99 on volume of 8.8 million shares, below average daily volume of 9.1 million. J.C. Penney Company, Inc., through a subsidiary, operates department stores in the United States and Puerto Rico. The Company provides merchandise and services to consumers through department stores, catalog departments, and the Internet. JCPenney markets primarily family apparel, jewelry, shoes, accessories, and home furnishings.

Over the past year, JC Penney has traded in a range of $15.69 to $43.18 and closed yesterday at $18.99, 21% above that low. In the last five trading sessions, the 50-day moving average (MA) has fallen 1.8% while the 200-day MA has slid 1%.

There is potential upside of 12.8% for shares of JC Penney based on a current price of $18.99 and an average consensus analyst price target of $21.42. The stock should run into initial resistance at its 50-day moving average (MA) of $19.81 and subsequent resistance at its 200-day MA of $25.17.

SmarTrend is tracking the current trend status for JC Penney and will alert subscribers who have JCP in their portfolio or watchlist when shares have changed trend direction.

Write to Chip Brian at cbrian@mysmartrend.com --------------------------------------------------------------------------------------------- SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.MySmarTrend.com Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at: http://www.MySmarTrend.com/signup

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