Chicanos Por La Causa And Telcel AMERICA Kick Off the New Year by Providing Smartphones to High-Achieving High School Students

PHOENIX, Jan. 8, 2013 /PRNewswire via COMTEX/ -- Telcel AMERICA, a service provided by TracFone Wireless, Inc., America's largest no-contract cell provider and leader in the communications industry, has partnered with Chicanos Por La Causa (CPLC) to continue its grassroots initiative launched in December which provides the latest smartphones to Latino students and make it easier for them to stay in contact with friends and family members in the United States and Mexico. The program will help students to enter the digital mobile world with smartphones to allow them to stay in touch with family and friends and with everything that matters most to them.

(Logo: http://photos.prnewswire.com/prnh/20121207/CL25652LOGO) Through a proprietary program called "Movilizacion Escolar con Telcel AMERICA," (Mobilizing Scholars with Telcel AMERICA), the company provided 75 Samsung Galaxy Precedent(TM) smartphones at no charge to Hispanic students participating in CPLC's Learning Center Program. "Movilizacion Escolar" will provide three months of complimentary airtime, which includes unlimited domestic and international calling as well as text and Internet access. With Telcel AMERICA's service, the students will also be able to call mobile phones and landlines in Mexico.

Martin Quintana, CPLC Chief Economic Development Officer, along with Telcel AMERICA hosted a special ceremony to announce the recipients of smartphones via the "Movilizacion Escolar con Telcel AMERICA" program. Rafael Mercadante, the noted Mexican actor, TV host and recording artist, showed his support for the cause of educational empowerment in the Latino community and continued to brighten up the day through a special performance that left the students elated.

"CPLC is proud to partner with wireless service leader Telcel AMERICA and be part of an initiative that is putting the tools of tomorrow into the hands of Latino students to enable them to stay connected, inspire digital learning and nurture an on-line Latino community that continues to grow in the United States," stated Mr. Quintana.

About Telcel AMERICA Telcel AMERICA (http://www.telcelamerica.com/) is a new prepaid wireless service in the U.S. offering the latest Android and other phones, with plans providing unlimited domestic and international calling in the U.S. and to Mexico, landlines and cell phones, as well as SMS and data. Telcel AMERICA's service is provided by TracFone Wireless, Inc., the leading "no-contract" cellular service provider in the U.S. with over 21 million subscribers.

About Chicanos Por La Causa, Inc. (CPLC) Chicanos Por La Causa, Inc. (CPLC) is a community development corporation (CDC) that provides services in Arizona, Nevada, and New Mexico. Since 1969, CPLC has been changing lives by developing self-sufficiency and instilling empowerment in those we serve. Our focus areas are economic development, education, housing, and social services. CPLC provides a better life through offering business and employment opportunities; ensuring everyone has the solid foundation of an education; providing hope through a pathway of recovery and restoration; and ensuring that a safe, secure, affordable home is available to every individual we serve. Today, we have 34 programs & services, 800 employees, and 60 offices, making CPLC the fourth largest Hispanic CDC in the nation and the leading Cultural and Educational CDC and non-profit in Arizona.

Contacts: Joseph Ramirez Maria Jesus Cervantes MARCA Miami Chicanos Por La Causa (786) 210-0985 Media and Public Relations jramirez@marcamiami.com MariaJesus.Cervantes@cplc.org (602) 257-6705 SOURCE Telcel AMERICA

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