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TMCNet:  Lead Finance LLC Launches Acquisition Network - 100% Focused on the Finance Vertical

[January 04, 2013]

Lead Finance LLC Launches Acquisition Network - 100% Focused on the Finance Vertical

Wilmington, DE, Jan 04, 2013 ( via COMTEX) -- Lead Finance LLC announced today the launch of their financial advertising acquisition network, exclusively focused on serving the finance vertical.

Having worked with Fortune 500 Companies and numerous Financial Institutions in the past, Lead Finance provides a new approach to traditional list development and qualified lead generation. With traditional online advertising falling short of the expectations of a 21st century financial business, Lead Finance has set out to take advantage of the web as an advertising platform in a way never before seen in the financial sector.

"With traditional online advertising platforms, companies pay per impression or CPC for their advertisements, but this model is flawed in the financial sector," said Gregory John, Marketing Director for the Company. "When a consumer clicks on one of these ads, it costs a financial institution money, but it does not guarantee however that a consumer will provide any tangible data back to that organization. Lead Finance offers our clients a 100% measurable return on investment; only paying for qualified, targeted financial consumers that have read and understood our client's product or service, and have decided to complete a pre-defined call to action on behalf of their offer." Gregory John added, "This is the future of Financial Advertising on the Internet." Founded by a team of internet marketing and direct sales professionals, Lead Finance identifies that the financial industry is different. Consumers are not rolling over their 401(k)s, negotiating mortgages, or making investments because they liked what they read in a five-line advertisement. The financial industry was built by identifying prospective consumers interested in a specific financial service, building a relationship, establishing trust, and ultimately earning their business through direct communication. Lead Finance was created to service this sales model.

About Lead Finance LLC Lead Finance manages a network of tens of thousands of financial advertising partners, exclusively focused on the finance vertical. Unlike cost per impression or CPC advertising, the company connects retail consumers directly with financial offers via their proprietary Advertising Island(TM) providing a 100% measurable return on investment that is billed to an advertiser only on an acquisition basis. Real-time conversion statistics are available through a backend user interface and can be fully integrated with existing database solutions and leading CRM management software.

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