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TMCNet: AC Moore selects Epicor Retail CRM solution

[December 28, 2012]

AC Moore selects Epicor Retail CRM solution

Dec 28, 2012 (Datamonitor via COMTEX) -- Epicor Software Corporation, a provider of business software solutions for manufacturing, distribution, retail and services organizations, has announced that specialty retailer AC Moore has selected and implemented Epicor Retail Customer Relationship Management, or CRM, to strengthen customer relations and support future loyalty/reward initiatives.

The company is also leveraging Epicor Retail CRM web extensions to integrate its CRM platform with its e-commerce channel. The Epicor Retail CRM solution and related functionality was deployed in approximately 100 days.

Prior to Epicor, AC Moore leveraged store systems from multiple vendors across multiple databases, which lacked the efficiency, convenience and streamlined experience they desired for employees and customers alike. Leveraging the Epicor Retail CRM solution, AC Moore now has a 360-degree view of its customers, arming the retailer with a set of complementary tools to build and manage loyalty programs, execute and manage campaigns and promotions, analyze customer data and transaction information across sales channels, segment and manage lists, and analyze and measure the impact of CRM efforts.

Designed to support multiple sales channels, Epicor Retail CRM technology allows AC Moore to focus on its omnichannel CRM initiatives to support simplified customer interaction. With real-time connectivity across all sales channels, Epicor Retail CRM provides the ability to offer an all-around shopping experience based on the retailer's most current customer data.

"During a down economy, consumers are extremely sensitive to where and how they are spending their money; and they realize retailers will go to great lengths to cater to them to win their business. To continue to keep their patronage and earn their trust, retailers need to do everything possible to ensure a rich, rewarding shopping experience. AC Moore's investment in Epicor Retail CRM is a winning strategy to cultivate stronger customer connections that will keep its patrons coming back for more," said Ian Rawlins, vice president, retail product marketing for Epicor.

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