|[December 20, 2012]
Multifamily Property Managers Improve Lead Management and Leasing with Yardi PopCard
SANTA BARBARA, Calif. --(Business Wire)--
Yardi announced today that multifamily property management clients using Yardi
PopCard™ are reporting improved results in capturing leads and
converting them into leases.
Yardi PopCard gives total visibility into leasing offices by tracking
and managing every lead efficiently, from initial contact to lease, and
sending real-time information straight to a desktop or tablet. Automated
workflows channel daily leasing and customer relationship management
activities to Yardi PopCard, which is fully integrated as part of the
Yardi Voyager™ property management and accounting system. Analytic
reporting provides timely, actionable information on agent performance,
property positioning and the effectiveness of marketing campaigns.
"We definitely see a significant return on investment with PopCard,"
said Tammy Yeargan, director of marketing for Fogelman Management Group.
"PopCard helps us track our costs per lead and per lease. By measuring
the sources that work best for us, we can quickly scale back on
marketing that's not working for us and adopt more cost-effective
approaches. It also gives insight into where we need to improve our
training, and our associates are learning a lot. We love Yardi PopCard.
It's been a great tool for our company."
"Information on where we're spending our advertising dollars most
effectively is returning value for our money. PopCard helps keep our
people focused on what they should be spending their time on," said
Micah Brown, director of operations for Bridge Property Management.
Yardi PopCard's contribution to a fully integrated marketing, leasing
and resident service solution was enhanced through recently completed
integration with other roducts in the Yardi
Multifamily Suite™. These include Yardi Call Center™, which ensures
that properties never miss a call by connecting prospects with trained
real estate service respondents who enter guest cards and applicants
directly into Yardi Voyager; Yardi Leasing Pad™, which delivers the
entire leasing workflow via tablet; and RENTCafé™, an end-to-end
solution equipped with Internet listing service, property marketing,
online leasing, resident portals, resident referral programs using
social media, and mobility.
About Fogelman Management Group
Fogelman Management Group, founded in 1963 and based in Memphis, Tenn.,
maintains a proud tradition of providing the highest level of
multifamily property management services. FMG has grown from a small
local management firm to one of the country's largest and most respected
privately-owned operators of multifamily apartment communities. FMG's
clients include a mix of institutional property owners as well as
privately held investment entities. Its management portfolio consists of
high quality Class "A" and Class "B" assets. For more information, visit www.fogelman-management.com.
About Bridge Property Management
Based in Salt Lake City, Bridge Property Management manages a portfolio
that includes more than 60 multifamily properties with more than 18,000
units, along with affordable properties and about 1.5 million square
feet of commercial space. Bridge Property Management has overseen the
management of more than $2.5 billion in investment property over the
past 20 years for large and small real estate investors. For more
information, visit www.bridgepm.com.
Yardi has been committed to the design, development and support of real
estate investment management and property
management software for 30 years. With the Yardi Multifamily Suite™,
Yardi Commercial Suite™, Yardi Investment Suite™, and Yardi Orion™ for
SharePoint®, Yardi Voyager™ is a full business real estate
management platform that includes operations, accounting, and ancillary
processes and services with portfolio-wide business intelligence. Yardi
serves clients around the world from offices in North America, Asia,
Australia and Europe. More information about Yardi products and services
is available at www.yardi.com.
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