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TMCNet:  Crittercism And Helpshift Partner To Increase Mobile Customer Retention

[December 18, 2012]

Crittercism And Helpshift Partner To Increase Mobile Customer Retention

SAN FRANCISCO, Dec. 18, 2012 /PRNewswire via COMTEX/ -- Crittercism, the world's first Mobile Application Performance Management (APM) platform, and Helpshift, the customer service help desk for mobile apps, today announced a partnership to help app developers gain greater visibility into the customer experience, increase app ratings, and improve retention across Android, iOS and HTML5 platforms.

Mobile customers expect a higher level of performance and have less tolerance for app issues, including crashes and bugs. By providing an immediate, in-app support mechanism for customers combined with error diagnostics, mobile teams can gain unique and valuable insight into eliminating crashes and retaining customers.

Helpshift and Crittercism have teamed up to offer developers and community managers a direct line of communication with customers, capturing critical app and device diagnostics with customer attributes for effortless troubleshooting and improvements. By combining Crittercism's deep crash and error data with Helpshift's seamless in-app customer service solution, developers are able to benefit from a more holistic view of usage patterns and app performance in order to quickly resolve issues from one unified dashboard.

"As business is increasingly conducted via mobile devices, companies need critical operational ("OPS") tools to ensure an excellent customer experience," said Andrew Levy, co-founder and CEO of Crittercism. "This partnership ties customer activity and error reports with customer requests, empowering mobile teams to take better care of their customers. I'm excited to offer our developer community access to Helpshift within our platform." "To increase customer retention, it is important to implement a direct line of communication with customers. An in-app channel is critical in creating a human connection that will make your app stand out among the millions currently available," said Abinash Tripathy, co-founder and CEO of Helpshift. "This partnership is yet another step forward in our mission to create the best possible experience for mobile companies and their customers." About Crittercism Crittercism, based in San Francisco, California, is the world's first Mobile App Performance Management (APM) solution that offers a real-time global view of app diagnostics and app crashes across iOS, Android, Windows Phone 8, Windows RT and HTML5. Crittercism is currently on over 420 million unique devices with 25 billion app loads. The company's investors include Opus Capital, Shasta Ventures and Google Ventures. Learn more @crittercism and www.crittercism.com.

About Helpshift Helpshift, based in San Francisco, California, the help desk dedicated for native applications, is redefining how companies handle customer service on mobile. Helpshift's solution increases app rankings, reduces overall support time, and retains more customers. App support is available on iOS, Android, and HTML5. The company is backed by True Ventures and Nexus Venture Partners. To learn more about Helpshift, visit www.helpshift.com.

SOURCE Crittercism

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