BRIEF: Etihad and Tourism Australia sign MoU
Dec 18, 2012 (Khaleej Times - McClatchy-Tribune Information Services via COMTEX) --
Tourism Australia and Etihad Airways have signed a Memorandum of Understanding (MoU) aimed at bringing more visitors from the Middle East, UK and Europe to Australia by leveraging the airline--s expanding international network.
Under the new strategic marketing agreement, the signatories will together invest up to A$6 million over the next three years in a range of cooperative programs targeting visitors from the Middle East, UK and Europe.
Tourism Australia Managing Director Andrew McEvoy pointed to the airline's recent decision to upgrade its three-times-per-week Brisbane service to a daily operation as evidence of its continued Australian expansion plans.
"Thanks to its rapidly expanding international network, Etihad Airways is feeding increasing numbers of passengers onto Australia bound flights through its Abu Dhabi hub, particularly from Australia's traditional high volume markets of the UK and Europe," he said.
Etihad Airways president and CEO James Hogan said Australia was strategically important to Etihad and contributed significantly to the airline's bottom line.
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