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TMCNet:  LDM Group Announces Extension and Expansion to Its Exclusive Dx-Web Partnership

[December 17, 2012]

LDM Group Announces Extension and Expansion to Its Exclusive Dx-Web Partnership

ST. LOUIS --(Business Wire)--

LDM Group, LLC (LDM), a leading provider of behavior based health management programs, and NextGen (News - Alert) Management, LLC, d/b/a Dx-Web™, a leading healthcare technology company, have extended and expanded their exclusive partnership through 2017.

LDM provides timely and clinically relevant healthcare messaging which serves to improve patient medication compliance and outcomes, while preserving privacy. LDM will continue to provide healthcare related information through its successful PhysicianCare™ and ScriptGuide® information for your health® messaging programs at the point-of-care through this exclusive partnership.

PhysicianCare sponsors, such as brands, manufacturers, payors, pharmacy benefit managers (PBM) and retailers, can provide needed education, improve physician-patient dialogue and reduce medication-related costs. Expanding upon the successful PhysicianCare product, the partnership will be offering a clinical decision support (CDS) tool within the prescribers' workflow. This will provide value to the prescriber, patients and sponsors while improving patient outcomes.

ScriptGuide, disseminated by the healthcare professional, is a physical paper print or an electronic communcation distributed securely via email, sms, text, or deposit in a patient's personal health portal. ScriptGuide is produced in real time as the prescription is being ordered in the physician's office during a patient's consultation and engages the patient-physician relationship by providing individualized messaging from the sponsor, such as pharmacy benefit managers (PBM), manufacturers, brands and retailers and co-branded with the physician/practice name at the point-of-prescribing, increasing fill rates and adherence to therapy. LDM's exclusivity extends to the communications for disease state, prescription abandonment, education, financial, coupons and co-pay offers.

Again, expanding upon the successful ScriptGuide product, the partnership will be offering financial assistance (copay offers) programs and a retail-based communication for patients to easily identify where an electronically transmitted prescription was sent to be filled. Providing such a service will allow retailers to sponsor messages, provide valuable coupons and offers for the patients once they arrive in a retail pharmacy.

Mark Heinold, President of LDM Group said "By extending and expanding this exclusive partnership with Dx-Web, LDM is reinforcing its longstanding commitment to innovation and to the technology-enabled healthcare communication ecosystems. LDM's commitment to improve patient outcomes through targeted health communications is underscored by this partnership extension."

About LDM Group, LLC

LDM Group, LLC (LDM), is a leading provider of behavior based prescription management programs. As a targeted healthcare communication company, LDM connects prescribers, pharmacists, and patients. LDM's network is made up of e-prescribing, electronic medical record (EMR), and electronic health record (EHR) applications, chain and independent pharmacies, and sponsors of healthcare related educational materials. LDM provides timely and clinically relevant healthcare messaging through its patented process which serves to improve patient compliance, persistence and outcomes, while preserving privacy. For more information, please visit www.ldmgrp.com.


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