Survey results will select new logo and colors for GRU

Dec 10, 2012 (The Augusta Chronicle - McClatchy-Tribune Information Services via COMTEX) -- Officials planning the consolidation of Augusta's two state universities are seeking input on selecting the new school's logo and color scheme.

More than 46,000 individuals -- alumni, staff and current students -- were sent surveys via e-mail on Friday, asking them to select a logo, colors and new seal for Georgia Regents University.

The new school -- a consolidation of Augusta State University and Georgia Health Sciences University -- is expected to be approved by the Georgia Board of Regents on Jan. 8.

David L. Brond, senior vice president of Communications and Marketing at GHSU, said the survey results will have "100 percent" of the weight in deciding the final designs and colors.

Each of the three logo designs incorporate the initials "GRU" and "Augusta" in the design. The survey also offered two options for color schemes, each including the current shade of blue used by ASU.

"The secondary colors are either going to be a silver gray or a red," said Brond, depending on survey results.

Brond said the survey was done "in-house" using online marketing tools, so their were no additional costs involved.

"This was not something we wanted to have a market research firm do," he said.

Brond said the survey will be completed Wednesday and results will be announced no later than Thursday.

"Which ever one has the most votes then that's the one that will be selected," he said.

___ (c)2012 The Augusta Chronicle (Augusta, Ga.) Visit The Augusta Chronicle (Augusta, Ga.) at chronicle.augusta.com Distributed by MCT Information Services

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