|[December 05, 2012]
sensewhere develops new hyper-local geo-fencing platform, geowhere
MOUNTAIN VIEW, Silicon Valley, Calif. --(Business Wire)--
Ltd., Edinburgh based developer of world-class indoor location
technology, today unveiled their new geo-fencing product, geowhere.
sensewhere's fully customizable platform functions both indoors and
outdoors and enables rich features for key mobile applications such as
advertising, marketing, and family and friend tracking as well as
offering custom settings for privacy and security.
The solution is equipped with a range of features including integration
with mobile advertising and marketing platforms, customisable indoor
maps, configurable setings for specific people or groups including
friends/family and settings for hybrid areas exploiting sensewhere's
positioning accuracy. A specific geo-fence could also be activated
within specific times and trigger notifications and messages which can
be sent as email, SMS text message and in app notification messages. The
geowhere platform also addresses fundamental issues such as mobile
device battery efficiency while providing precise positioning through
the use of sensewhere's propriety technology.
"geowhere facilitates a number of options for users as well as
application and platform developers. sensewhere's technology is highly
adaptable and enables the geofences to accurately operate anywhere. We
are very excited about this project's potential and what it can do for a
range of different industries", says Rob Palfreyman, sensewhere's CEO.
geowhere can be used by a range of business sectors reaching from
networks operators to retail and advertising, enterprise, insurance
companies, hospitals, schools and many other establishments. There are
numerous applications that could benefit from geowhere including
enterprise applications such as asset tracking, navigation, as well as
consumer applications such as child security and monitoring of the
sensewhere is continuously looking for suitable partners to utilise this
capable technology and is soon due to deploy the product for the first
time with a South American insurance industry leader.
sensewhere Ltd. is a world leader in hyper-local and indoor positioning
solutions. sensewhere's technology enables precise location information
in areas where there is no or inaccurate GPS satellite data such as
indoors or in tight urban areas. Key aspects of the technology are based
on software algorithms which uses all available location data whether
GPS, A-GPS, Wi-Fi, Bluetooth or sensewhere proprietary software to
create accurate and fast location information.
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