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TMCNet:  mobileYouth briefing - Role of Smartphones in the Social Lives of Teenagers

[December 05, 2012]

mobileYouth briefing - Role of Smartphones in the Social Lives of Teenagers

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/vq5cc4/mobileyouth) has announced the addition of MobileYouth's new report "mobileYouth briefing - Role of smartphones in the social lives of teenagers" to their offering.

The teen demographic is the fastest growing smartphone market in the world. However, we know little about how teens use smartphones and what they want from their smartphones. What smartphone brands do teens prefer Is brand even important to teenagers Teen smartphone usage is not only different from adult usage but the role of teen girls is key in driving the overall teen market growth.

Key Topics Covered: 1. Cover 2. Licensing and Copyrights 3. In this briefing 4. Executive Summary 5. Executive Summary (Contd.) 6. Section1. When, where, how and why do teens use their smartphones 7. The biggest increase in global smartphone ownership for 2012 is among teenagers 8. Teens substitute gaming consoles, MP3 devices and cameras with smartphones 9. Teens use smartphones when they are alone to connect with their peers 10. Smartphones enable teens to take risks and connect with strangers 11. Teens use smartphones to circumvent parental authority 12. Teens migrate their online activities from PC to smartphone to create parent-free spaces 13. Section 2. What are new smartphone trends driven by teens 14. Teens lead in usage of a smartphone's social features like social networking, instant messaging and video chat 15. Teenage girls lead smartphone usage of social features like instant messaging, Instagram and video chat 16. Section 3. What smartphone brands do teen own and which ones do they prefer 17. Teens are more likely to own BlackBerry smartphones 18. Teens prefer owning Apple's iPhone over all other smartphone brand 19. Majority of teens own second hand smartphones handed down by their parents or siblings 20. Section 4. How can mobile brands reach out to teens and win the teen market 21. Peer recommendation drives mobile handset purchase 22. Good experience with handset depends on device quality and customer service, not price and features 23. Apple Stores Case Study: Apple provides excellent customer service via Genius Bar at every retail store 24. Need more insights and data For more information visit http://www.researchandmarkets.com/research/vq5cc4/mobileyouth Source: MobileYouth CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Wireless (http://www.researchandmarkets.com/categories.asp cat_id=93&campaign_id=vq5cc4) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2012 M2 COMMUNICATIONS

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