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TMCNet: Havas Media Introduces Digital Trends Video Series

[December 04, 2012]

Havas Media Introduces Digital Trends Video Series

Dec 04, 2012 (Close-Up Media via COMTEX) -- Havas Media is developing, in partnership with companies and industry specialists, a video series exploring nine burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways.

According to a release, trend areas include progressive screens, social shopping, cashless commerce, augmented learning and life tracking. Videos will be launched regularly throughout the year, as they are most relevant to marketers.

The first video launched (http://youtube.com/watch v=lioK64vMH3E&feature=plcp) discusses progressive screens (multiscreens) with partners MLB.com and Shazam. The idea behind progressive screens is that, with screens everywhere, the potential for more personalized, integrated experiences between brands and consumers is advancing tremendously. Progressive screens offer opportunities to enhance user experiences, versus interrupting, and enable consumers to "progressively" achieve their tasks or goals.

According to Google's recent multiscreen study, 90 percent of all media interactions in the U.S. are screen-based, with an average of three different screen combinations per day. Emailing, internet browsing and searching, social networking, gaming and watching videos are the top activities performed during simultaneous screen usage. More than two-thirds of people start shopping on one device and then continue on another. The implication of these findings is that there is a significant opportunity for marketers on multi, or progressive, screens.

Said Rori DuBoff, SVP, Director Global Strategy, Havas Media, "With progressive screens you can enrich and extend the user experience across different devices. But marketers need to consider the context the consumer is in and ensure that content is complementary and not duplicative." "As screens and technology advance, it's critical that we guide our clients through all of the changes and create much deeper and richer experiences between brands and consumers across many screens," said Adam Kasper, EVP, Digital Investments, Havas Media.

Havas Media services its clients through a portfolio of specialist global networks and agencies.

More information: havasmedia.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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