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TMCNet:  With eReader ownership approaching 20% of U.S. Internet users, opportunities and implications abound for content licensors across all entertainment and media segments.

[November 27, 2012]

With eReader ownership approaching 20% of U.S. Internet users, opportunities and implications abound for content licensors across all entertainment and media segments.

Nov 27, 2012 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/636qp5/books_and) has announced the addition of the "Books & Readers, eBooks & eReaders" report to their offering.

Books & Readers, eBooks & eReaders With eReader ownership approaching 20% of U.S. Internet users, opportunities and implications abound for content licensors across all entertainment and media segments.

Books & Readers, eBooks & eReaders draws data from 10 sources to provide a snapshot of the expanding eReader user base. One thing is clear from this picture: owners of these new digital reading devices don't have their faces buried only in books.

This is particularly true of eBook consumers who read on iPads, Kindle Fires, and other multifunction tablets. But regardless of whether the eBook consumer base begins to favor tablets over dedicated eReader devices as some predict will happen in 2012 the importance of this market will continue to stretch beyond the publishing industry.

The consumer experience with eBooks informs attitudes and expectations of other digital media, from price points to the overall value proposition. Thanks in part to the broad appeal of eReaders and eBooks, these attitudes are forming among consumers at earlier ages than ever.

Key Topics Covered: Introduction US eReader User Base Rises In 2011; Preferences May Shift Toward Tablets In 2012 Maximum Price Willing To Pay for eBooks eReader Owners Read More, Prefer Owning Over Borrowing Preferred Formats For Various Types Of Reading How Often Desired Content Is Available In Electronic Format Where Americans Get Recommendations For Reading Material, Owners of eReaders/Tablets Vs Americans Overall Users Of eReaders Read More Books Types Of Fiction US Adults Have Read In The Past Year, By Age Books Read In A Typical Year, By eReader Users And Non-Users Books Bought In The Past Year, By eReader Users And Non-Users Types Of Non-Fiction Books US Adults Have Read In Past Year, By Age eReaders Experience Growth Among College Kids Women Comprise Majority Of eReader Users eReader Users, by Gender, 2010-11, Projected 2012-2014 Readers Of eBooks Buy Fewer Print Titles Smartphones And Tablets Are Part Of Users' Lives And They're Changing The Way They Use The Internet How Smartphone Owners Use Their Phones To Shop Smartphone Functions Owners Can't Live Without Times Of Day US Consumers Use Smartphones, 2011 Activities Most Likely To Be Combined With Tablet, Smartphone, Or eReader Use Electronic Devices US Consumers Plan To Buy Next The Impact Of Technology, Digital Devices On Children's Literacy Kids Outline How Parents Can Increase Their Frequency Of Reading, By Age Top Devices Parents Would Want Their Child To Stop Using For A Week, By Gender & Age Devices Used By 9-17-Year-Olds To Read Books Digital Technology And Teachers' Role In Their Students Lives Teachers' Involvement With Their Students Outside Of The Classroom For more information visit http://www.researchandmarkets.com/research/636qp5/books_and CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Internet and E-Commerce (http://www.researchandmarkets.com/categories.asp cat_id=7&campaign_id=636qp5) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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