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TMCNet:  Smartphone app lets users roll Toomer's Oaks

[November 21, 2012]

Smartphone app lets users roll Toomer's Oaks

Nov 21, 2012 (Opelika-Auburn News - McClatchy-Tribune Information Services via COMTEX) -- Although Toomer's Corner has been rolled only a handful of times this year, people can now roll the corner all they want using their phone.

A new smartphone application has been created called "Roll Toomer's Corner," where users can play a game that simulates rolling the Toomer's Oaks. It was first released on Oct. 10 and costs $1.99 to download. It was developed by B.S. Technologies LLC out of Columbus, Ga.

In the game, the player must roll as much toilet paper on the oak trees as possible within a given time limit, collecting points along the way.

"It's a simple game for all ages," said Wes Sheldon, co-founder of B.S. Technologies and a 2004 Auburn graduate.

Sheldon said the idea to create the application came up in the spring during discussions about the future of the oak trees and whether they would be safe to roll toilet paper during the football season.

"We just kind of pursued it and started developing it from there," Sheldon said.

Sheldon, along with his business partner, Russell Baker, first started working on the project in April through BS, which is a side project business they both have in addition to their own work. Sheldon said the project cost roughly $5,000 to develop.

Since its launch, over 200 people have downloaded the application. Initially, both Sheldon and Baker considered making the application free, but decided on the download fee in order to cover their costs, as well as be able to donate the proceeds to charity or a scholarship fund with the assistance of Toomer's Drugs, who Sheldon said owns the copyright of the Toomer's brand.

"It's about bringing awareness to the trees and doing what we can do to help," Sheldon said.

The application is currently available for iPhone and Android phones.

On another note, other products are being developed to commemorate Toomer's Corner. According to Brooke Bramlett, sales and marketing director for Overtime Software, another application is currently being developed in conjunction with the university's Division of Student Affairs, who offered no comment on the project. No release date has been set for the product.

___ (c)2012 Opelika-Auburn News (Opelika, Ala.) Visit the Opelika-Auburn News (Opelika, Ala.) at www.oanow.com Distributed by MCT Information Services

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