|[November 14, 2012]
Cutting Edge Information Study Finds That Two-Thirds of Medical Information Teams Are Centrally Structured
RESEARCH TRIANGLE PARK, N.C. --(Business Wire)--
information teams often emphasize their role in answering inquiries
and dispensing clinical data to external physicians, these teams also
serve as valuable internal resources.
Cutting Edge Information's recent study, "Medical Information Teams and
Call Center Management" found that most pharmaceutical and medical
device companies organize their medical information teams under a
centralized function. Two-thirds of the surveyed medical information
teams are centralized. Life science companies position to support other
internal functions with their medical data. The remaining 34% of
surveyed teams are decentralized.
"Companies typically empower centralized medical information teams to
provide data across therapeutic areas, across geographies and to
multiple parts of the organization," said Ryan McGuire, Research Team
Leader at Cutting Edge Information. "But centralized teams typcally
lack the knowledge of market-specific nuances. Decentralized teams are
often better positioned to understand these intricacies."
Decentralized medical information teams are more commonly aligned by
geographic region (57%). Other teams are aligned by therapeutic area
(14%) or a combination of geography and therapeutic area (29%). For
these decentralized teams, medical information is still easily
accessible by other internal functions that may rely on them.
Top 20 pharmaceutical companies report the highest number of
decentralized affiliates with medical information teams. As
globalization expands within medical
affairs groups, the discussion has shifted to how global medical
affairs groups control a globalized medical information group. This
globalized medical information subset poses challenges that the industry
has not previously faced.
"Medical Information Teams and Call Center Management" (http://www.cuttingedgeinfo.com/research/medical-affairs/information-teams/)
benchmarks staffing, resources and call center management metrics for
medical information teams at company headquarters and affiliate offices.
Use this report to:
Understand and manage the entire medical information function, from
internal operations to outsourced call center operations
Manage a growing number of medical information responsibilities,
including call center management, library services and copy review
Coordinate medical information teams to support internal and outward
facing functions within the company
For more information about medical information and medical affairs
benchmarking, contact Cassie Demeter at 919-403-6583.
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