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TMCNet:  SMART ONLINE INC - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

[November 09, 2012]

SMART ONLINE INC - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

(Edgar Glimpses Via Acquire Media NewsEdge) Information set forth in this Quarterly Report on Form 10-Q contains various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, or the Exchange Act and other laws. Forward-looking statements consist of, among other things, trend analyses, statements regarding future events, future financial performance, our plan to build our business and the related expenses, our anticipated growth, trends in our business, the effect of interest rate fluctuations on our business, the potential impact of litigation settlements or any future litigation, the potential availability of tax assets in the future and related matters, the expected decline in revenues from the termination of contracts, obtaining security clearance and meeting the compliance requirements necessary to be a qualified vendor for the U.S.

government and the sufficiency of our capital resources including funds available under our existing credit facility and the future sales of convertible subordinated notes, all of which are based on current expectations, estimates, and forecasts, and the beliefs and assumptions of our management. Words such as "expect," "anticipate," "project," "intend," "plan," "estimate," variations of such words, and similar expressions also are intended to identify such forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions that are difficult to predict. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. Readers are directed to risks and uncertainties identified under Part II, Item 1A, "Risk Factors," in our Annual Report on Form 10-K for the year ended December 31, 2011 and our subsequent periodic reports filed with the Securities and Exchange Commission, or SEC, for factors that may cause actual results to be different than those expressed in these forward-looking statements. Except as required by law, we undertake no obligation to revise or update publicly any forward-looking statements for any reason.

The following discussion is designed to provide a better understanding of our unaudited financial statements, including a brief discussion of our business and products, key factors that impacted our performance, and a summary of our operating results. The following discussion should be read in conjunction with the unaudited financial statements and the notes thereto included in Part I, Item 1 of this Quarterly Report on Form 10-Q, and the financial statements and notes thereto and Management's Discussion and Analysis of Financial Condition and Results of Operations contained in our 2011 Annual Report. Historical results and percentage relationships among any amounts in the financial statements are not necessarily indicative of trends in operating results for any future periods.

Overview We develop and market a full range of mobile application software products and services that are delivered via a SaaS/PaaS model. We also provide website and mobile consulting services to not-for-profit organizations and businesses.

15 -------------------------------------------------------------------------------- We have not yet achieved positive cash flows from operations, and our main sources of funds for our operations are the sale of securities in private placements, the sale of additional Notes, and bank lines of credit. We must continue to rely on these sources until we are able to generate sufficient cash from revenues to fund our operations. We believe that anticipated cash flows from operations, funds available from our existing credit facility (which expires May 2013, as described above in Note 3) and additional issuances of Notes, together with cash on hand, will provide sufficient funds to finance our operations at least for the next 12 to 18 months, depending on our ability to achieve strategic goals outlined in our annual operating budget approved by our Board of Directors. Changes in our operating plans, lower than anticipated sales, increased expenses, or other events may cause us to seek additional equity or debt financing in future periods. There can be no guarantee that financing will be available on acceptable terms or at all. Additional equity financing could be dilutive to the holders of our common stock, and additional debt financing, if available, could impose greater cash payment obligations and more covenants and operating restrictions. The settlement of the Class Action lawsuit will cause current shareholders to be further diluted due to the issuance of an additional 1,475,000 shares of our common stock pursuant to the terms of the Stipulation.

During the third quarter of 2012, the Company began to seek U.S. Secure Facility Clearance and security clearances for select but undetermined employees. These types of clearances enable companies to engage in work for government contracts where classified information is used. These clearances will enable our Company to expand discussions with current potential U.S. military customers, as well as create a formal strategy for the Company to pursue the increasingly large government mobile application opportunities anticipated in the months and years to come.

During the third quarter of 2012, the Company began its preparation to meet HIPAA and HITECH compliance requirements in its facilities, staffing and technology. The Company's novel platform has been readied to provide mobile application customers with a mechanism to enable HIPAA and HITECH compliance at the app and app functionality level that will enable the Company to expand its sales opportunities with existing healthcare customers, strengthen its product offering to current potential customers, and further broaden the market potential for the Company's software solutions.

The HIPAA Privacy Rule provides federal protections for personal health information held by covered entities and gives patients an array of rights with respect to that information. At the same time, the Privacy Rule is balanced so that it permits the disclosure of personal health information needed for patient care and other important purposes.

The Security Rule specifies a series of administrative, physical, and technical safeguards for covered entities to assure the confidentiality, integrity, and availability of electronic protected health information.

The Health Information Technology for Economic and Clinical Health (HITECH) Act, enacted as part of the American Recovery and Reinvestment Act of 2009, was signed into law on February 17, 2009 to promote the adoption and meaningful use of health information technology. Subtitle D of the HITECH Act addresses the privacy and security concerns associated with the electronic transmission of health information, in part, through several provisions that strengthen the civil and criminal enforcement of the HIPAA rules.

The Company has also become involved in the Healthcare Mobile Standards arena. Along with ASTM E31, the Company has taken a leadership role in identifying national standards around mobile applications and security and privacy, use, interaction and the U.S. Food and Drug Administration. The Company also assisted in identifying healthcare industry leaders to participate in the task group.

ASTM International, formerly known as the American Society for Testing and Materials (ASTM), is a globally recognized leader in the development and delivery of international voluntary consensus standards. Today, some 12,000 ASTM standards are used around the world to improve product quality, enhance safety, facilitate market access and trade, and build consumer confidence.

16-------------------------------------------------------------------------------- The Company accepted the position of Chair of the Emerging Technology Committee at the Application Developers Alliance, where the Company shapes the Alliance's work product, industry research and other relevant issues facing the industry today.

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers. Alliance members include 10,000 individual application developers and dozens of companies, investors, and stakeholders in the apps ecosystem.

During the third quarter, the Company identified and began creating a penetration strategy and messaging for five large vertical markets where its technology and subject matter expertise are differentiators.

During the third quarter, the Company contracted with Entre-Strat Consulting, LLC for the services of Robert Brinson to serve as the Company's Chief Executive Officer. Mr. Brinson has extensive experience in the conceptualization, development and commercialization of intellectual property and technology. Additionally, he excels in assisting startups and turnarounds in most aspects of their endeavors and in assisting enterprises in entrepreneurial initiatives and strategies. Mr. Brinson is well connected in many industries including but not limited to healthcare, defense & homeland security, financial services, and the Internet. He has coauthored numerous standards, industry papers and whitepapers.

For his clients, Mr. Brinson strives to implement the positive and productive foundations of his Agile Climb consulting and business strategies in ways to create rapid, efficient, productive and strong movement within their respective industries.

Mr. Brinson is working with industry leaders on policy strategies to be presented by the Company and other industry leaders on Capitol Hill at a date to be determined when the policy strategies have reached an appropriate point in their development.

17 --------------------------------------------------------------------------------Sources of Revenue We derive revenues from the following sources: Subscription fees - monthly fees charged to customers for access to our SaaS/PaaS applications. SaaS/PaaS applications' subscription fees primarily consist of sales of subscriptions through private-label marketing partners to end users. We typically have a revenue-share arrangement with these private-label marketing partners in order to encourage them to market our products and services to their customers. We make subscription sales either on a subscription or on a "for fee" basis. Subscriptions are generally payable on a monthly basis and are typically paid via credit card of the individual end user. In the past, we recognized all subscription revenue on a gross basis and in accordance with our policy to periodically review our accounting policies we recognized that certain contracts require the reporting of subscription revenue on a gross basis and others on a net basis according to U.S. GAAP. On that basis, we continue to report subscription revenue from certain contracts on a gross basis and others on a net basis. The net effect of this reclassification of expenses only impacts gross revenue and certain gross expenses; it does not change net income or loss. Subscription fees are recognized as earned through our revenue sharing arrangements.

Professional service fees - fees related to consulting services, some of which complement our other products and applications. For example, a customer may request that we re-design its website to better accommodate our products or to improve its own website traffic or adapt our mobile platform to their specific requirements. We typically bill professional service fees on a time and material basis. These fees are recognized upon the delivery of services and acceptance by the customer.

License fees - fees charged for perpetual or term license agreements for the use of the Mobile platform, or any of our applications that may be offered as part of our platforms. Revenue is generally recognized on a monthly basis during the term of contract.

Hosting fees - fees charged to customers with network accessibility for any of the Smart Online platform products or applications. Revenue is generally recognized on a monthly basis as services are provided.

Other revenue - revenues generated from non-core activities such as maintenance fees; original equipment manufacturer contracts; and miscellaneous other revenues Cost of Revenues Cost of revenues primarily is composed of salaries associated with maintaining and supporting customers, the cost of domain name and e-mail registrations, and the cost of external facilities where our applications and our customers' customized applications are hosted.

Operating Expenses During 2011 and 2010, our primary business initiatives included increasing subscription fee revenue and professional services revenue, making organizational improvements, concentrating our development efforts on enhancements and customization of our platforms and applications, and shifting our strategic focus to the sales and marketing of our products. During the first nine months of 2012, we provided services for our subscription fee customers and focused our efforts on providing mobile solution products to businesses and not-for-profit organizations.

18 -------------------------------------------------------------------------------- General and Administrative - General and administrative expenses are composed primarily of costs associated with our executive, finance and accounting, legal, human resources, and information technology personnel and consist of salaries and related compensation costs; professional services (such as outside legal counsel fees, audit, and other compliance costs); depreciation and amortization; facilities and insurance costs; and travel and other costs.

Sales and Marketing - Sales and marketing expenses are composed primarily of costs associated with our sales and marketing activities and consist of salaries and related compensation costs of our sales and marketing personnel, travel and other costs, and marketing and advertising expenses. Historically, we spent limited funds on marketing, advertising, and public relations, particularly due to our business model of partnering with established companies with extensive small-business customer bases. As we continue to execute our sales and marketing strategy to take our products to market, in the first nine months of 2012 we increased our expenditures for advertising campaigns and additional sales and marketing personnel.

Research and Development - Research and development expenses include costs associated with the development of new products, and general technology research. These costs are composed primarily of salaries and related compensation costs of our research and development personnel as well as outside consultant costs.

Professional accounting standards require capitalization of certain software development costs subsequent to the establishment of technological feasibility, with costs incurred prior to this time expensed as research and development.

Technological feasibility is established when all planning, designing, coding, and testing activities that are necessary to establish that the product can be produced to meet its design specifications have been completed. At the end of the third quarter of 2011, our technical team achieved technological feasibility for our Mobile platform product and continues to develop features and applications. As a result, we capitalized a portion of the costs incurred during the fourth quarter of 2011 into capitalized software in our balance sheet at December 31, 2011 and we continued to capitalize appropriate costs in the first nine months of 2012. In the past, we had not developed detailed design plans for our SaaS/PaaS applications, and the costs incurred between the completion of a working model of these applications and the point at which the products were ready for general release had been insignificant and as a result of low revenue generated by the sale of the prior applications that did not support the net realizable value of any capitalized costs, we continued the expensing of underlying costs as research and development.

Stock-Based Expenses - Our operating expenses include stock-based expenses related to options, restricted stock awards, and warrants issued to employees and non-employees. These charges have been significant and are reflected in our historical financial results. Accounting standards will continue to result in material expenses as long as a significant number of options are outstanding.

19 --------------------------------------------------------------------------------Results of Operations for the Three Months Ended September 30, 2012 and September 30, 2011 The following table sets forth certain statements of operations data for the periods indicated: Three Months Ended Three Months Ended 2012 vs 2011 September 30, 2012 September 30, 2011 Change % of % of Dollars Revenue Dollars Revenue Dollars Percent REVENUES: Subscription fees $ 84,291 60.2 % $ 88,101 76.6 % $ (3,810 ) -4.3 % Professional service fees 2,656 1.9 % - - % 2,656 100 % License fees 26,425 18.9 % - - % 26,425 100 % Hosting fees 324 0.2 % - - % 324 100 % Other revenue 26,341 18.8 % 26,988 23.4 % (647 ) -2.4 % Total revenues 140,037 100.0 % 115,089 100.0 % 24,948 21.7% COST OF REVENUES 105,657 75.5 % 205,215 178.3 % (99,558 ) -48.5 % GROSS PROFIT (LOSS) 34,380 24.5 % (90,126 ) -78.3 % 124,506 138.1 % OPERATING EXPENSES: General and administrative 427,398 305.2 % 232,874 202.3 % 194,524 83.5 % Sales and marketing 210,031 150.0 % 125,866 109.4 % 84,165 66.9 % Research and development 40,363 28.8 % 92,280 80.2 % (51,917 ) -56.3 % Total operating expenses 677,792 484.0 % 451,020 391.9 % 226,772 50.3 % LOSS FROM OPERATIONS (643,412 ) -459.5 % (541,146 ) -470.2 % 102,266 18.9 % OTHER INCOME (EXPENSE): Interest expense, net (428,726 ) -306.1 % (336,988 ) -292.8 % 91,738 27.2 % Gain on legal settlements, net 3,713 2.6 % - - % 3,713 100.0 % Change in market value of settlement related financial instrument - - % (295,000 ) -256.3 295,000 100.0 % Total other expense (425,013 ) -303.5 % (631,988 ) -549.1 % (206,975 ) -32.8 % NET LOSS $ (1,068,425 ) -763.0 % $ (1,173,134 ) -1,019.3 % $ (104,709 ) -8.9 % 20--------------------------------------------------------------------------------Revenues Revenues increased 22% to $140,037 for the three months ended September 30, 2012 from $115,089 for the same period in 2011. Our overall increase in revenues was driven by the sales of our new Mobile platform product. During the period, we focused our time and effort on marketing and promoting our newly released Mobile product. Select items are discussed in detail below.

Subscription Fees Revenues from subscription fees decreased 4% to $84,291 for the three months ended September 30, 2012 from $88,101 for the same period in 2011. This decline is primarily attributable to the ongoing migration of one direct-selling organization customer to its own technology solution coupled with a decrease in demand for new subscription relationships during the third quarter of 2012. On October 11, 2012, we terminated our contractual relationship with URAssociation therefore, we believe our subscription revenue in the fourth quarter of 2012 will be substantially reduced.

Professional Service Fees Revenues from professional service fees increased 100% to $ 2,656 for the three months ended September 30, 2012 from $-0- for the same period in 2011. The increase is due to the sale of professional development services in conjunction with the sale of the new Mobile platform product during the three month period ended September 30, 2012.

License Fees Revenues from license fees increased 100% to $ 26,425 for the three months ended September 30, 2012 from $-0- for the same period in 2011. The increased license fee revenue results from the sale of our new Mobile platform product during the third quarter of 2012.

Hosting Fees Revenues from hosting fees increased 100% to $324 for the three months ended September 30, 2012 from $-0- for the same period in 2011. This increase is directly related to the sales of our new Mobile platform.

Other Revenue Revenues from non-core activities decreased 2% to $26,341 for the three months ended September 30, 2012 from $26,988 for the same period in 2011. The decrease in other revenue is directly related to the decrease in subscription sales as other revenue is largely comprised of fees charged for merchant services related to subscription fees.

21--------------------------------------------------------------------------------Cost of Revenues Cost of revenues decreased 48% to $105,657 for the three months ended September 30, 2012 from $205,215 for the same period in 2011. This decrease is the result of a reduction in costs required to provide services to our subscription and Mobile platform customers.

Operating Expenses General and Administrative General and administrative expenses increased 84% to $427,398 for the three months ended September 30, 2012 from $232,874 for the same period in 2011. This change is primarily attributable to increases in professional service fees of $96,430, consulting fees $33,649, fees paid to the Board of Directors of $7,250, bank fees of $20,304, hosting fees of $4,102,and travel costs of $4,728 during the three month period ended September 30, 2012 compared to the same period in 2011.

Sales and Marketing Sales and marketing expenses increased 67% to $210,031 for the three months ended September 30, 2012 from $125,866 for the same period in 2011. This increase is primarily attributable to increases in salaries and related expenses of $64,950 and marketing and events costs of $18,729 during the three month period ended September 30, 2012 compared to the same three month period in 2011.

Research and Development Research and development expenses decreased 56% to $40,363 for the three months ended September 30, 2012 from $92,280 for the same period in 2011. This decrease is primarily attributable to the requirement to capitalize research and development expenses directly related to the development of our mobile application for the Mobile platform during the three month period ended September 30, 2012.

Other Income (Expense) Net other expense decreased 33% to $425,013 for the three months ended September 30, 2012 from $631,988 for the same period in 2011. This decrease is primarily attributable to the payment of additional interest expense.

22 --------------------------------------------------------------------------------Results of Operations for the Nine Months Ended September 30, 2012 and September 30, 2011 The following table sets forth certain statements of operations data for the periods indicated: Nine Months Ended Nine Months Ended 2012 vs 2011 September 30, 2012 September 30, 2011 Change % of % of Dollars Revenue Dollars Revenue Dollars Percent REVENUES: ` Subscription fees $ 251,097 60.2 % $ 281,748 77.2 % $ (30,651 ) -10.9 % Professional service fees 27,356 6.6 % - - % 27,356 100.0 % License fees 63,783 15.3 % - - % 63,783 100.0 % Hosting fees 972 0.2 % - - % 972 100.0 % Other revenue 74,085 17.7 % 83,150 22.8 % (9,065 ) -10.9 % Total revenues 417,293 100.0 % 364,898 100.0 % 52,395 14.4 % COST OF REVENUES 302,824 72.6 % 599,420 164.3 % (296,596 ) -49.5 % GROSS PROFIT (LOSS) 114,469 27.4 % (234,522 ) -64.3 % 348,991 148.8 % OPERATING EXPENSES: General and administrative 968,749 232.2 % 880,605 241.3 % 88,144 10.0 % Sales and marketing 599,638 143.7 % 414,808 113.7 % 184,830 44.6 % Research and development 73,625 17.6 % 356,104 97.6 % (282,479 ) -79.3 % Loss on disposal of assets, net - - % 3,471 .9 % (3,471 ) -100.0 % Total operating expenses 1,642,012 393.5 % 1,654,988 453.6 % (12,976 ) -.8 % LOSS FROM OPERATIONS (1,527,543 ) -366.1 % (1,889,510 ) -517.8 % (361,967 ) -19.2 % OTHER INCOME (EXPENSE): Interest expense, net (1,203,037 ) -288.3 % (953,703 ) -261.4 % 249,334 26.1 % Gain on legal settlements, net 3,815 .9 % 177,019 48.5 % (173,204 ) -97.8 % Change in market value of settlement related financial instrument (442,500 ) -106.0 % (295,000 ) -80.8 % (147,500 ) -50.0 % Total other expense (1,641,722 ) -393.4 % (1,071,684 ) -293.7 % (570,038 ) -53.2 % NET LOSS $ (3,169,265 ) -759.5 % $ (2,961,194 ) -811.5 % $ (208,071 ) -7.0 % 23--------------------------------------------------------------------------------Revenues Revenues increased 14% to $417,293 for the nine months ended September 30, 2012 from $364,898 for the same period in 2011. Our overall increase in revenues is attributed to the sales revenue from our new Mobile platform product. During the period, we focused our time and effort on marketing and promoting our newly released Mobile platform product. Select items are discussed in detail below.

Subscription Fees Revenues from subscription fees decreased 11% to $251,097 for the nine months ended September 30, 2012 from $281,748 for the same period in 2011. This decline is primarily attributable to the ongoing migration of one direct-selling organization customer to its own technology solution coupled with a decrease in demand for new subscription relationships during the first nine months of 2012. On October 11, 2012, we terminated our contractual relationship with URA; therefore, we believe our subscription revenue in the fourth quarter of 2012 will be substantially reduced.

Professional Service Fees Revenues from professional service fees increased 100% to $27,356 for the nine months ended September 30, 2012 from $-0- for the same period in 2011. The increase is due to the sale of professional development services in conjunction with the sale of our Mobile platform product during the nine month period ended September 30, 2012.

License Fees Revenues from license fees increased 100% to $63,783 for the nine months ended September 30, 2012 from $-0- for the same period in 2011. The increased license fee revenue results from the sale of our Mobile platform product during the first nine months of 2012.

Hosting Fees Revenues from hosting fees increased 100% to $972 for the nine months ended September 30, 2012 from $-0- for the same period in 2011. This increase is directly related to the sales of our Mobile platform.

Other Revenue Revenues from non-core activities decreased 11% to $74,085 for the nine months ended September 30, 2012 from $83,150 for the same period in 2011. These items are primarily fees generated through merchant processing transactions. As we focus on the growth of our Mobile platform revenue in the future, revenues from these activities will diminish and become insignificant.

Cost of Revenues Cost of revenues decreased 49% to $302,824 for the nine months ended September 30, 2012 from $599,420 for the same period in 2011. This decrease is the result of decreased personnel services costs associated with servicing our subscription fee customers and the reduced costs required to operate our Mobile platform.

24 -------------------------------------------------------------------------------- Operating Expenses General and Administrative General and administrative expenses increased 10% to $968,749 for the nine months ended September 30, 2012 from $880,605 for the same period in 2011. This increase is primarily attributable to increases in professional fees of $62,389, bank fees related to IDB bank debt of $36,384, fees paid to the Board of Directors of $16,250, internet hosting costs of $13,899 and travel of $6,610, offset by personnel reduction costs of $31,039 and rental reduction costs of $30,444 during the nine month period ended September 30, 2012 compared to the same period in 2011.

Sales and Marketing Sales and marketing expenses increased 45% to $599,638 for the nine months ended September 30, 2012 from $414,808 for the same period in 2011. This increase is primarily attributable to increases in personnel and related expenses of $135,865 and marketing and events costs of $58,090 during the nine month period ended September 30, 2012 compared to the same period in 2011.

Research and Development Research and development expenses decreased 79% to $73,625 for the nine months ended September 30, 2012 from $356,104 for the same period in 2011. This decrease is primarily attributable to the requirement to capitalize research and development expenses directly related to the development of mobile application for the Mobile platform during the nine month period ended September 30, 2012.

Other Income (Expense) Net other expense increased 53% to an overall expense of $1,641,722 for the nine months ended September 30, 2012 from $1,071,684 for the same period in 2011.

This increase was attributable to the increase in interest expense and the change in market value of settlement related financial instrument for the nine months ended September 30, 2012.

Provision for Income Taxes We have not recorded a provision for income tax expense because we have been generating net losses. Furthermore, we have not recorded an income tax benefit for the first three quarters of 2012 primarily due to continued substantial uncertainty based on objective evidence regarding our ability to realize our deferred tax assets, thereby warranting a full valuation allowance in our financial statements. As of September 30, 2012, we had approximately $68.9 million in net operating loss carryforwards, which may be utilized to offset future taxable income.

Utilization of our net operating loss carryforwards may be subject to substantial annual limitation due to the ownership change limitations provided by the Internal Revenue Code of 1986, as amended and similar state provisions.

Such an annual limitation could result in the expiration of the net operating loss carryforwards before utilization. These net operating loss carryforward amounts will expire between 2012 and 2029.

25 --------------------------------------------------------------------------------Liquidity and Capital Resources Overview As of September 30, 2012, our principal sources of liquidity were cash and cash equivalents totaling $251,174 and current accounts receivable of $98,038, net of allowance for doubtful accounts, as compared to $165,139 of cash and cash equivalents and $6,630, net of allowance for doubtful accounts, in accounts receivable as of December 31, 2011. As of September 30, 2012, we had drawn $5,000,000 on the IDB Credit Facility for our operations. Deferred revenue at September 30, 2012 was $125,514 as compared to $33,163 at December 31, 2011.

As of November 2, 2012, our principal sources of liquidity were cash and cash equivalents totaling approximately $102,649 and accounts receivable of approximately $41,525. In addition, we had drawn approximately $5,000,000 on the IDB Bank Credit Facility. As of November 2, 2012, we also have a commitment from our convertible secured subordinated noteholders to purchase up to an additional $3.35 million in Notes upon approval and call by our Board of Directors.

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