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TMCNet:  5th Finger, a Merkle Company, Announces Innovative Responsive Web Design Technology

[November 08, 2012]

5th Finger, a Merkle Company, Announces Innovative Responsive Web Design Technology

COLUMBIA, Md. --(Business Wire)--

Merkle (, a leading customer relationship marketing (CRM) firm and the nation's largest privately-held agency, announced that 5th Finger, a Merkle company and leading mobile solutions company, has introduced a new responsive design solution, 5th Finger Responsive. This web optimization solution aims to make a measureable impact on revenues by increasing site conversion and customer engagement levels, while significantly reducing maintenance costs.

Unlike standard responsive web design approaches, 5th Finger Responsive technology works with an existing site, so that an entire site rebuild is not required, saving significant time and costs. The new technology is also highly customizable, as it allows content to be tailored by device. Elements that are irrelevant to the mobile or tablet experience can be hidden, and desired mobile-specific functionality can be added. 5th Finger counts Jos. A. Bank Clothiers among the early adopters of its responsive design technology and has subsequently onboarded an array of recognized brands.

"Until recently, the approach to optimizing a website across different devices was to create separate proxy sites for mobile and tablet," said Patrick Collins, President of 5th Finger. "The new approach to responsive web design allows for a single site solution across all devices. But brands have been concerned that it requires a site rebuild and that content can't be tailored for mobile or tablet. 5th Finger's new responsive technology provides the benefits of standard responsive web design, but it now solves those challenges with a quick-to-market and highly customizable solution."

About Merkle

Merkle, a customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit

About 5th Finger

5th Finger, a Merkle Company, is a leading mobile solutions company that moved its global headquarters from Sydney to San Francisco in 2007. With an expertise in the Retail and Healthcare industries, 5th Finger serves an elite group of blue-chip retailers and leading healthcare companies with its proprietary technologies such as 5th Finger Responsive, award-winning RedShop Mobile and 5th Finger Rx. The company's unique hybrid structure unites its agency experience with technical disciplines to deliver a full spectrum of results-driven mobile solutions. Visit

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