Soasta Releases Holiday Readiness Survey
Nov 07, 2012 (Close-Up Media via COMTEX) --
Soasta, a provider of cloud and mobile testing announced the findings of its 2012 Holiday Readiness survey that discovered that 78 percent of American adults think stores should not play Christmas music and 75 percent think stores shouldn't put up Christmas decorations until after Thanksgiving.
In a release, the Company noted that nearly the same percentage of adults (75 percent) felt stores should have a specific Cyber Monday website.
Seventy-three 73percent felt that stores should have a dependable app for smartphones or tablets. Fifty-five percent report owning a smartphone (48 percent) and/or a tablet (23 percent) and 16 percent saying they own a more basic e-reader like an Amazon Kindle or Nook.
Harris Interactive conducted the online survey.
"The results of our Holiday Readiness Survey show that Americans think stores shouldn't Deck the Halls until after Thanksgiving," said Tom Lounibos, Soasta CEO. "An overwhelming majority of Americans want stores to focus on making sure their websites are ready for Cyber Monday and that their mobile apps are capable of handling the shopping demand. So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time."
Soasta's 2012 Holiday Readiness Survey shows that 92 percent of Americans plan to shop for the holiday season - and that more holiday shoppers plan to shop online than at physical brick and mortar stores (75 percent and 69 percent, respectively).
-75 percent will shop online
-accessed through their home computer (69 percent)
-accessed through their work computer (17 percent)
-44 percent through an app or website through their tablet
-34 percent through their smartphone
-19 percent through mail order catalogue (by calling/placing order via phone or physically mailing an order form)
-10 percent through a phone order
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