Iceland Foods Launches New Online Bingo Site
Oct 29, 2012 (Close-Up Media via COMTEX) --
Iceland Foods announced the launch of Iceland Bingo, a new online Bingo site on the Dragonfish bingo network.
Malcolm Walker, CEO, Iceland Foods, said, "We are excited to take our popular consumer brand into the world of online bingo, which is something we know that many of our customers enjoy. Now mums - and dads - can come to Iceland Bingo, too. Launching Iceland Bingo in partnership with Dragonfish and QuickThink Media ensures that we have an excellent product and marketing partner to give our loyal customers a really enjoyable bingo experience under a brand they know and trust. "
Jonny Bennet, MD, QuickThink Media, said, " Our highly experienced and dynamic team are ready to build Iceland Bingo into one of the UK ' s most recognised and successful online bingo brands. Our in-depth knowledge of the online bingo market and innovative marketing strategy will enable us to deliver the very best consumer experience and long term success for Iceland Bingo. "
The Dragonfish Bingo Network is a bingo network with over 100 partners. Dragonfish's bingo network partners benefit from; instant liquidity, fully customised design, website building and hosting capabilities, 24/7 network management, CRM, ePayments, Fraud & Risk Management, chat hosting and 24/7 customer support.
Dragonfish will also provide a selection of Quickplay instant format games including branded slots such as X Factor, table games, virtual sport, Hi Lo and scratch cards.
Yaniv Schwartz, SVP, Head of Dragonfish, said, " We are delighted to welcome a brand with the heritage of Iceland Foods onto the Dragonfish platform. The company has a substantial and loyal customer base across the UK and we look forward to helping them achieve success within the online bingo market. "
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