Eloqua Publishes Go-to Guide for Social Selling
VIENNA, VA, Oct 26, 2012 (MARKETWIRE via COMTEX) --
Eloqua (NASDAQ: ELOQ), the marketing system of record for modern
marketers, today released the "Grande Guide to Social Selling," a
free eBook that shows why top-performing salespeople are tapping into
social media, the tools they use to build lasting relationships with
buyers, and the step-by-step strategies that lead to success. Written
by Craig Rosenberg (aka "The Funnelholic"), and featuring
contributions from seven other sales leaders, the interactive guide
is packed with knowledge readers will come back to again and again.
The latest installment in the award-winning series, the "Grande Guide
to Social Selling" delves into how sales functions in a digitally
networked world. Salespeople are feeling the pressure to position
themselves as trusted advisors. The Grande Guide gives sales
professionals, and their organizations, the strategies, tactics,
tools and guidance to make their sales process socially savvy.
"Everything and nothing has changed about modern sales and
marketing," said Alex Shootman, President of Eloqua. "Twenty years
ago, if a sales person asked me how to find buyers, I would tell them
to go hang out where the buyers are and be interesting. Social media
is now where buyers hang out, making it possible to grow and enrich
your network like never before. The 'Grande Guide to Social Selling'
provides the do's and don'ts for those looking to become the trusted
voices in their market."
The "Grande Guide to Social Selling" is available for download today.
Together with the "Grande Guide to Social CRM" and the "Grande Guide
to Social Demand Generation," organizations have a trilogy of
resources for using social media through every stage of the modern
marketing and sales process.
Eloqua (NASDAQ: ELOQ) is the marketing system of record
for modern marketers. The company's cloud software, professional
services and education programs provide marketers with the technology
and expertise needed to help marketing drive revenue. More than
100,000 global users from companies both large and small, rely on the
marketing automation power of Eloqua to improve demand generation and
lead management while driving more qualified leads. Eloqua's
customers include AON, Dow Jones, ADP, Fidelity, Polycom, and
National Instruments. The company is headquartered in Vienna,
Virginia. For more information, visit www.eloqua.com, subscribe to
the It's All About Revenue blog, call 866-327-8764, or
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