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TMCNet:  Elliptic Technologies, a Leader in Embedded Security Solutions for the Consumer Electronics and Home Entertainment Industries, Opens Representative Office In China

[October 03, 2012]

Elliptic Technologies, a Leader in Embedded Security Solutions for the Consumer Electronics and Home Entertainment Industries, Opens Representative Office In China

(PR Web Via Acquire Media NewsEdge) Ottawa, Ontario (PRWEB) October 03, 2012 Elliptic Technologies, a leading supplier of content protection software and security semiconductor IP, announced today that it has opened a Representative office in Shanghai, China in order to better serve the security design requirements of the consumer electronics manufacturing community, both at the semiconductor and device level.

China is evolving into a leading design center for the electronics industry and embedded security solutions such as DRM, content protection and conditional access are becoming paramount for market acceptance of new products – from both a consumer and content provider perspective. Elliptic’s field-proven product portfolio is a perfect fit for these needs and it includes highly-integrated solutions such as security co-processors, as well as tVault HDCP 2.1 and DTCP-IP for content protection built for trusted execution environments.

“We need a full-time, feet on the ground presence in such an important market as China,” said Vijay Dube, CEO of Elliptic Technologies. “Several industry metrics indicate a compelling need for complete and robust Elliptic security solutions. The emerging fabless chip sector which includes applications and media processors for mobile handset and set top box markets, is on a high growth trajectory and is set to double by 2015 and we want to be best positioned to serve the security needs of our current and future customers in China.” Elliptic’s solutions are compliant with the latest security standards, incorporate the stringent robustness requirements mandated by various licensing authorities and integrate seamlessly within frameworks as ARM TrustZone®. Elliptic is a member of the ARM TrustZone Ready program and its security solutions are in-line with the program’s mandate to provide chip manufacturers and OEMs a strong security foundation which is a pre-requisite for deploying fully certified, large-scale trusted applications on mobile and entertainment devices.

Elliptic offers highly tuned, end-to-end embedded security solutions built on a combination of software and semiconductor hardware engines. These integrated solutions enable silicon vendors, device manufacturers and service providers to shorten their time to market and allow them to safely distribute high-value digital content to consumer electronic products.

About Elliptic Technologies Elliptic Technologies is a leading provider of embedded security Intellectual Property including hardware cores and software to SoC manufacturers, OEMs, network operators and content providers. Elliptic’s highly integrated IP solutions help to secure products in markets such as mobile, networking infrastructure, home entertainment, smart grid and automotive. Elliptic’s security IP cores enable designers to efficiently balance power, performance and silicon area and cover a wide variety of cryptographic cores, public key accelerators, true random generators and protocol processors such as MACsec, IPsec, SSL and LTE-Advanced. Elliptic is leading the world in DRM and content protection solutions for consumer electronics and home entertainment, including its DTCP-IP and HDCP SDKs built for trusted execution environments. Elliptic’s security solutions are designed into some of the world’s most popular products shipping in millions of units. The company, founded in 2001, maintains headquarters in Ottawa, Canada, and has a worldwide customer base and sales channels. For more information please visit http://www.elliptictech.com.

Elliptic Technologies Inc., China Representative Office - Contact information Richard Wang, Country Manager Shanghai, China Phone: +86 13817105679 rwang(at)elliptictech(dot)com Read the full story at http://www.prweb.com/releases/2012/10/prweb9967422.htm (c) 2012 PRWEB.COM Newswire

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