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TMCNet: Only 37% of Small Business Communicators Monitor Conversations on a Daily Basis

[September 10, 2012]

Only 37% of Small Business Communicators Monitor Conversations on a Daily Basis

NEW YORK, Sept. 10, 2012 /PRNewswire via COMTEX/ -- Most PR professionals and marketers would agree that the key to maintaining relevant online conversations and ultimately an engaged following is listening, but in a dynamic, fast-paced, multi-channel environment, listening - and responding quickly - can pose a challenge, even to the most seasoned professionals.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO) (Logo: http://photos.prnewswire.com/prnh/20120910/NY71329LOGO) The results of a recent survey conducted by PR Newswire and PR News offers insight into the listening and monitoring behaviors of small business communicators. The findings show that only 37% of small businesses monitor conversations daily and a mere 3% reported that they don't do any monitoring. For additional survey findings, including what topics are being monitored and which department owns the responsibility, read the Beyond PR blog post "Small Business Communicators Monitor Online Conversations With Multiple Channels." To take part in our latest, 3-question survey on content marketing, click here.

About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:Rachel MeranusVice President, Marketing and CommunicationsPR Newswire+1.201.360.6776Rachel.Meranus@prnewswire.com Meryl SerouyaMarketing and Communications AssociatePR Newswire+1.201.360.600Meryl.Serouya@prnewswire.com SOURCE PR Newswire Association LLC

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