[August 31, 2012]

Hot Topics Recap: Back-To-School

The following releases focus on Back-To-School 2012.

ALL TIME-OFFS ARE IN EASTERN TIME

GLENVIEW, Ill.--Mead Johnson to Present at Barclays Back-to-School Consumer Conference Source: Mead Johnson Nutrition Company (Aug. 30, 12:02 PM)

CHICAGO--Chicago Public Schools Encourage Student Attendance on the First Day of School; CNA 'Gets Onboard' with 42-Foot Window Display Source: CNA (Aug. 30, 11:32 AM)

WARREN, N.J.--Keeping Parents Connected to Students All Year Long Source: Assurance Wireless (Aug. 30, 10:00 AM)

LOUISVILLE, Ky.--Brown-Forman's Barclay's Back-to-School Consumer Conference Presentation Available as Webcast Source: Brown-Forman Corporation (Aug. 30, 9:47 AM)

RALEIGH, N.C.--MaxPoint Interest Index Finds Las Vegas Moms Are Those Most Interested in Back-to-School Lunches Source: MaxPoint Interactive (Aug. 30, 9:00 AM)

MINNEAPOLIS--Target Announces Final Set of 25 Schools to Receive $25,000 Grants Source: Target Corporation (Aug. 30, 9:00 AM)

CINCINNATI--P&G to Webcast Presentation from the Barclays Back to School Conference, September 6 Source: The Procter & Gamble Company (Aug. 30, 8:30 AM)

ATLANTA--Newell Rubbermaid to Present at Barclays Capital Back-to-School Consumer Conference Source: Newell Rubbermaid Inc. (Aug. 30, 8:00 AM)

DOWNERS GROVE, Ill.--The Hillshire Brands Company to Webcast Presentation at Barclay's Back-to-School Consumer Conference Source: The Hillshire Brands Company (Aug. 29, 6:11 PM)

RYE BROOK, N.Y.--Chartwells School Dining Services is Ready to Welcome Students Back to School Source: Chartwells School Dining Services (Aug. 29, 4:24 PM)

SANTA MONICA, Calif.--As School Year Begins, Edmunds.com Warns Parents: Changes in Routine Can Cause Heat-Related Car Injuries Source: Edmunds.com, Inc. (Aug. 29, 12:38 PM)

RICHMOND, Va.--Altria to Host Webcast from the Barclays Back-To-School Consumer Conference on September 5, 2012 Source: Altria Group, Inc. (Aug. 29, 11:00 AM)

DALLAS--TXU Energy Says Back-to-School Season Gives Texans Electricity Savings Opportunities Source: TXU Energy (Aug. 29, 10:00 AM)

NEW YORK--Philip Morris International Inc. to Host Webcast of Presentation at Barclays Capital Back-To-School Consumer Conference Source: Philip Morris International Inc. (Aug. 29, 9:50 AM)

MOUNTAIN VIEW, Calif.--2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix Source: Ace Metrix (Aug. 29, 9:00 AM)

NEW YORK--Smartphones Are a Smart Choice for Moms During Back-to-School, with 85% Agreeing That the Devices Make the Season Less Stressful, According to Research from IAB & Meredith's Parents Network Source: Interactive Advertising Bureau (Aug. 29, 9:00 AM)

MINNEAPOLIS--General Mills Will Webcast Its Presentation at Barclays Capital 2012 Back-To-School Consumer Conference Source: General Mills, Inc. (Aug. 28, 4:44 PM)

ATLANTA--Coca-Cola Enterprises, Inc. to Webcast Presentation to Barclays Back-To-School Conference Source: Coca-Cola Enterprises, Inc. (Aug. 28, 11:15 AM)

NEW YORK--Just in Time for Back to School, MetLife Offers College Savings Tips & A Chance to Be Awarded $10,000 Source: MetLife, Inc. (Aug. 28, 10:43 AM)

NEW YORK--Gadgets Claim More Space in America's Backpacks; Intent to Buy Electronics for Back-to-School Up 9% Source: American Express (Aug. 28, 9:00 AM)

WASHINGTON--National Vaccine Information Center Encourages Informed Vaccine Decision-Making in "Back to School with Julie Moran" on "The Balancing Act" Airing on Lifetime Television Aug. 31 and Sept. 7, 2012 Source: National Vaccine Information Center (Aug. 28, 8:00 AM)

Heelys Back To School/Labor Day Sale Source: Heelys, Inc. (Aug. 27, 1:24 PM)

TAMPA, Fla.--Triad Retail Media Launches Back-to-School Digital Shopper Marketing Campaigns for Leading Retailers and Brands Source: Triad Retail Media (Aug. 27, 8:30 AM)

LOS ANGELES--Pediatric Health Experts at Children's Hospital Los Angeles Offer Helpful Back-to-School Tips to Parents Source: Children's Hospital Los Angeles (Aug. 27, 3:00 AM)

WASHINGTON--GEICO reminds new teen drivers to be on the alert for youngsters going back to school Source: GEICO (Aug. 24, 7:00 AM)

FRAMINGHAM, Mass.--IDC Lowers PC Outlook As Shipments Decline In Second Quarter Ahead Of Fall Product Updates Source: IDC (Aug. 23, 8:39 PM)

PASADENA, Calif.--Disney Store Donates 25,000 School Supply Kits to Boys & Girls Clubs of America Source: Disney Store (Aug. 23, 5:19 PM)

PITTSBURGH--H.J. Heinz Company to Participate in the Barclays Capital 2012 Back-to-School Consumer Conference Source: H.J. Heinz Company (Aug. 23, 1:32 PM)

PLANO, Texas--Cirro Energy Gears up for "Back to School" Season with Plano ISD Contribution Source: Cirro Energy (Aug. 23, 11:59 AM)

NEW YORK--Colgate-Palmolive Webcasts Presentation at the Barclays Capital Back-to-School Consumer Conference Source: Colgate-Palmolive (Aug. 23, 9:47 AM)

CINCINNATI--Cintas Identifies Seven Ways to Reduce the Impact of Back to School Illnesses Source: Cintas (Aug. 22, 10:29AM)

MINNEAPOLIS--Actress Debra Messing Joins ost-it Brand to Support Children as They Head Back to School Source: 3M (Aug. 22, 8:34AM)

CHICAGO--PHOTO ADVISORY- White Sox Pitcher Jake Peavy Takes Local Kids on a Back-to-School Shopping Spree Source: Staples (Aug. 21, 3:51PM)

RIVERWOODS, Ill.--Discover and DoSomething.org Partner to Bring Financial Education into High School Classrooms Source: Discover Financial Services (Aug. 21, 12:04PM)

WATERBURY, Conn.--Adult learners can win up to $1,000 for sharing their best college advice Source: Post University (Aug. 21, 11:43AM)

SAN DIEGO--U.S. Bank Delivered School Supplies to 800 San Diego Children in Military Families This Month Source: U.S. Bank (Aug. 21, 11AM)

NEW YORK--SoupMan Introduces Shaq-A-Roni 'n Meatballs, Plus Vegetarian Dishes that Meet New USDA Meal Patterns at School Nutrition Conference Source: SoupMan (Aug. 21, 10:50AM)

ATLANTA--Bring Your Equipment to Twin Peaks® Restaurant in Buckhead During School Girl Week! Source: TwinPeak (Aug. 21, 10:38AM)

PURCHASE, N.Y.--MasterCard Survey Finds Parents of College Freshmen Worried About their Children's Ability to Manage Money Source: MasterCard (Aug. 21 10:25 AM)

SEATTLE--UnitedHealthcare Donates 3,500 Backpacks to Help Students across Washington Get Ready for School Source: UnitedHealthcare (Aug. 20, 7:11PM)

SACRAMENTO--Starting the School Year Off With a Check-Up Makes a Big Difference, Says Californians for Patient Care Source: Californians for Patient Care (Aug. 17, 5:08PM)

FRISCO, Texas--Just in Time for Back-To-School, College Students Save Big with New Academic Discounts - Perks and Benefits Program Source: The Journey Continues, Inc. DBA Academic Discounts (Aug. 17, 8:00 AM)

ATLANTA--A School Health Checklist for Parents From Blue Cross and Blue Shield of Georgia Source: Blue Cross Blue Shield of Georgia (Aug. 16, 9:03AM)

MENOMONEE FALLS, Wis.--Shop It to Win It Every Day at Kohl's this Back to School Season Source: Kohls (Aug. 16, 8AM)

NEW YORK--Time Warner Cable Launches a Back-To-School Campaign Designed to Help Customers Enjoy Every Moment of Growing Up Better Source: Time Warner Cable (Aug. 15, 2:46PM)

NEW YORK--Kno Education App and Samsung GALAXY Note 10.1 Bring Interactive Textbook Experience to Android Source: Kno Inc. (Aug. 15, 11:01AM)

DALLAS--Xerox Teams Up with Frederick County, Maryland to Equip School Buses with Traffic Cameras Source: Xerox (Aug. 15, 9:05AM)

NEW YORK--Enjoy All of Your Favorite Back to School Movies Better with Time Warner Cable Movies on Demand Source: Time Warner Inc. (Aug. 14, 10AM)

DENVER--National Jewish Health Offers Back-to-School Health Tips Source: National Jewish Health (Aug. 14, 7AM)

NEW YORK--Barnes & Noble Announces Lowest Prices Ever on Award-Winning NOOK Tablet™ and NOOK Color™ Source: Barnes & Noble (Aug. 12, 4:39PM)

CAMP HILL, Pa.--Rite Aid Pharmacists Helping Students Nationwide Prepare for Healthy Start to School Year Source: Rite Aid (July 30, 10:46AM)

CINCINNATI--Bounty and Puffs Partner with TeacherLists.com to Help Keep Parents and Teachers Connected All Year Long Source: P&G (Aug. 8, 9AM)

Get Back-to-College Campus with Starbucks Source: Starbucks (Aug. 7, 1:59PM)

SANTA CLARA, Calif.--Kno Launches K-12 Digital Textbooks, Empowering Parents to Go Digital at Home Source: Kno Inc. (Aug. 7, 8AM)

IRVINE, Calif.--LIBERTY Dental Plan Sponsors Smile Keepers Program for Seventh Year Source: LIBERTY Dental Plan (Aug. 3, 6:27PM)

TAMPA, Fla.--The Melting Pot Restaurants, Inc. Invites Families to Fondue Before the Kids Head Back to School Source: The Melting Pot (Aug. 7, 6:20AM)

SAN FRANCISCO--CSE Insurance Group and San Francisco Deputy Sheriffs' Foundation Team up to Give 125 California Teachers $200 for Back to School Classroom Supplies Source: CSR Insurance Group (July 31, 2:53PM)

SANTA BARBARA, Calif.--Commission Junction Report Shows Affiliate Channel Well-Positioned to Reach Back to School Shoppers Source: Commission Junction (Aug. 1, 6:30PM)

ALLENTOWN, Pa.--NASCAR® Driver Tony Stewart and the Office Depot Foundation Join Forces to Give 3,000 Sackpacks to Kids in the Poconos Source: Office Depot (Aug. 1, 9:34AM)

EUREKA, Calif.--Bayshore Mall to Host Back-to-School Fashion Show Saturday, Aug. 11th Source: Bayshore Mall (Aug. 1, 11:30AM)

HOUSTON--Mattress Firm and Protect-A-Bed Launch Back to School Campaign to Increase Awareness of the Health and Academic Benefits of Quality Sleep Source: Mattress Firm (Aug. 2, 8:30AM)

LOS ANGELES--Health Net Promotes Bright Smiles for Back to School Source: Health Net (Aug. 2, 8:30AM)

ATLANTA--Communities In Schools of Georgia Prepares Families for a Successful School Year With New Online Parent Resource Center Source: Communities In Schools (Aug. 9, 10AM)

BOCA RATON, Fla.--TECHNOLOGY BRIEF: Office Depot 'Hits the Books' for Back-to-School with Expanded Ultrabook™ Assortment Source: Office Depot (July 31, 9AM)

INDIANAPOLIS--hhgregg Announces Back to School Specials Source: hhgregg (July 31, 9AM)

RIDGELAND, Miss.-- Starting School Start Smart with Back-to-School Deals on Three New Android™ Smartphones from C Spire Wireless Source: C Spire Wireless (July 26, 10:21AM)

MOORESVILLE, N.C.-- Lowe's Dorm Room Ideas Make Back to Campus Easy Source: Lowe's Companies, Inc. (July 25, 3:10PM)

PHOENIX-- Bank of America Collecting School Supplies at More Than 100 Valley Banking Centers, July 25-Aug. 3 Source: Bank of America (July 25, 1:00PM)

WILMINGTON, Del.-- New Survey from Chase Slate with Blueprint Reveals More Consumers Creating Budgets for Back-to-School Shopping Source: Chase Card Services (July 25, 8:00AM)

INDIANAPOLIS-- NASCAR® Driver Tony Stewart and the Office Depot Foundation Team up to Donate 6,000 Sackpacks to Indianapolis-Area Kids Source: Office Depot, Inc. (July 24, 10:45AM)

-- Target and Bridgit Mendler Kick off $5 Million Back-to-School Giving Campaign Source: Target Corp. (July 24, 10:37AM)

BOCA RATON, Fl.-- Office Depot's "Depot Time" Campaign Shifts towards Teens with New Back-to-School Ads Featuring Nick Cannon Source: Office Depot, Inc. (July 24, 9:00AM)

NEW YORK-- dELiA*s Kicks Off Back to School Season with One Direction Sweepstakes Source: dELiA*s, Inc. (July 24, 8:00AM)

CAMP HILL, Pa.-- Rite Aid Makes Back-to-School Shopping Easy for Students of All Ages & All Budgets Source: Rite Aid Corp. (July 23, 12:37PM)

WICHITA, Kan.-- Eastern Mountain Sports^® Outfitters and CORDURA^® fabric Bring Durability Back-to-School Source: Eastern Mountain Sports; Cordura Brand (July 23, 11:57AM)

LOS ANGELES & FRAMINGHAM, Mass.-- Staples, DoSomething.org and Actress/Singer Bella Thorne Team Up with Teen Choice Celebrity Attendees to Help Kids in Need Source: Staples, Inc. (July 23, 7:25AM)

GOODLETTSVILLE, Tenn.-- Dollar General Offers Back-to-School Deals Source: Dollar General (July 19, 12:58PM)

WASHINGTON-- Back-to-School Spending Grows as Parents Restock, Replenish Children's Needs Source: NRF (July 19, 11:06AM)

LOS ANGELES-- Nick Cannon Joins the Office Depot Foundation to Donate 10,000 Kid-Friendly Sackpacks to Los Angeles-Area Children Source: Office Depot Foundation (July 18, 11:44AM)

NEW YORK-- Go Back to School with NOOK®:Receive Free $50 Barnes & Noble Gift Card with Purchase of an Award-Winning NOOK Tablet™ 16GB, A Must-Have for Students Source: Barnes & Noble, Inc. (July 18, 8:30AM)

BOCA RATON, Fl.-- Office Depot and Born This Way Foundation Connect with the Youth Market at Highly Anticipated Teen Award Show Source: Office Depot (July 17, 9:00AM)

GUAYNABO, Puerto Rico-- Office Depot Foundation to Donate 2,500 Children's Sackpacks to Help Students in Puerto Rico Succeed in School Source: Office Depot Foundation (July 16, 3:32PM)

DEERFIELD, Ill.-- Back to School Happy and Healthy: Think Walgreens to Tackle School Supply Lists and Help Ensure Children are Up-to-Date on Required Vaccinations and Physicals Source: Walgreens (July 16, 11:02AM)

NEW YORK-- French Toast School Uniforms Expects Double-Digit Sales Growth for Back-To-School Season Source: Monarch Communications (July 16, 9:30AM)

MINNEAPOLIS-- Back-to-School Style and Savings Hit the Bullseye at Target Source: Target Corp. (July 16, 9:00AM)

SAN FRANCISCO-- PBteen to Open First Store on the West Coast in Roseville, CA Source: PBteen (July 12, 9:00AM)

BOCA RATON, Fla,-- Office Depot Partners with Lady Gaga's Born This Way Foundation to Create a Braver, Kinder School Year Source: Office Depot (July 11, 9:00AM)

BELLEVUE, Wash.-- T-Mobile Makes Going Back-to-School a Breeze With Promotions Including Free Samsung^® Galaxy 4G Devices Source: T-Mobile (July 10, 3:00PM)

NEWARK, Del.-- From Head to Toe and Highlighters through Tablets, Upromise by Sallie Mae Can Help Families Earn 5 Percent or More on Back-to-School Necessities Source: Sallie Mae (July 10, 10:41AM)

FRAMINGHAM, Mass.-- Staples Makes Back-to-School Shopping Easy with Guaranteed Savings for Families Who "Just Can't Get Enough" Source: Staples, Inc. (July 10, 7:00AM)

NEW YORK-- Reinvent Your Style This Back-to-School Season with the Latest Fashions and Dorm Décor from Macy's Source: Macy's, Inc. (July 9, 9:00AM)

MENOMONEE FALLS, Wis.-- Princess Vera Wang Collection Now Available Exclusively at Kohl's Source: Kohl's Department Stores (July 9, 8:00AM)

FAIRFAX, Va.-- Apple Federal Credit Union Kicks off Back-to-School Supply Drive to Help Thousands of Needy Kids in Northern Virginia Source: Remey Communications (July 2, 7:00AM)

CARROLLTON, Texas-- Shop Early for Back to School with Heelys Independence Day Sale Source: Heelys, Inc. (June 26, 1:58PM)

MENOMONEE FALLS, Wis.-- Kohl's Features the Mucho Exciting Story Book Adventures of Skippyjon Jones, Coordinating Plush Toys and Backpack for $5 Source: Kohl's Department Stores (June 26, 8:00AM)

FRAMINGHAM, Mass.-- Staples Makes it Easy to Save in Style this Back-to-School Season with the Newest Supplies and Trends Source: Staples, Inc. (June 26, 7:54AM)

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