CrowdOptic Tests New Features Using Yahoo! Connected TV Platform
Jun 26, 2012 (Close-Up Media via COMTEX) --
CrowdOptic, a maker of crowd-driven mobile applications, announced that the company is testing new features for TV viewers using the Yahoo! Connected TV platform.
According to a release, the integration of CrowdOptic live event technology with Yahoo! Connected TV, will create an interactive broadcast experience that engages fans at home by connecting them with real-time eyewitness accounts during live sports, entertainment and news events. CrowdOptic will utilize Yahoo! Connected TV device communication, to enable TV viewers to interact with live event photos, videos and social media content using their TV, phone or tablet. CrowdOptic is testing this new capability with partners this summer and expects to release it to consumers by the end of 2012.
CrowdOptic's clustering technology detects where fans in a live crowd are pointing their mobile phones and auto-curates the most relevant "crowd-sourced" photos, video and social media content, the Company said. Through the CrowdOptic TV App designed for Yahoo! Connected TV Device Communication, television viewers at home will be able to interact directly with content sent by fans at live events using their TV, phone or tablet.
"This use of CrowdOptic technology is a great example of how to utilize Yahoo! Connected TV device communication to deliver multi-screen experiences to TV viewers. It adds value to the TV broadcast by enabling consumers to interact with fans at live events using their phone, tablet or TV," said Russ Schafer, Senior Director of Yahoo! Connected TV Marketing. "Fans at the live event who want to show friends what they are seeing, can instantly share photos, videos and social media content with fans at home through the CrowdOptic TV app."
"We are creating an immersive experience where fans at home can engage with fans at the live event who witnessed the peak action and highlights," said CrowdOptic COO Jim Kovach. "The CrowdOptic application crowd-sources the content that is most exciting for the live audience at the moment it is happening and captures the perspectives and comments of the eyewitnesses for the benefit of the wider audience at home."
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