Famed App Developer Nicholas Callaway Launches Happy(TM), a New Interactive Lifestyle Brand With Art Director Ellen Johnston

NEW YORK, June 21, 2012 /PRNewswire via COMTEX/ -- Seizing the enormous untapped opportunity for the development of lifestyle apps for iPhone, iPad and iPod touch, Nicholas Callaway today announced the launch of his new interactive digital brand and studio, Happy(TM).

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/famed-app-developer-nicholas-callaway-launches-happy-a-new-interactive-lifestyle-brand-with-art-director-ellen-johnston-159830585.html Created in partnership with Founding Art Director of Callaway Digital Arts, Ellen Johnston, Happy is primed to fill a significant void by establishing a leading-edge studio for the development of lifestyle apps.

"We will draw from our success at Callaway Digital Arts, whose hallmark has been to create digital evergreen content for kids," says Callaway, the Co-Founder and CEO of Happy. "It seems that everyone in mobile today is obsessed with metrics and quantitative analytics," he observes. "At Happy, we ensure return engagement and retention by focusing on the quality and purpose of the user experience. The next wave of the digital revolution is where design and technology are yoked to meaningfulness. Our Happy name says it all-- our brand, our products and our mission." "Digital devices should be tools that enhance your connections with the things you love to do. We create immersive, inclusive experiences that bridge the gap between your mobile device and how you live in the physical world," says Ellen Johnston, Happy's Co-Founder and Creative Director. "We believe that great design, powered by innovative technology, can help make life easier, more fulfilling, and happier." As a brand, Happy will create its own original intellectual property and will collaborate with leading figures and companies worldwide. It will build the interactive tools to empower this generation to create, customize and connect with their passions. Happy's digital products will engage users in non-linear experiences that promote health and wellness, foster personal growth, unleash creativity, build community, inspire others, and make everyone... well... happy.

Today, Happy debuts its inaugural app, Martha Stewart CraftStudio, designed and built in partnership with Martha Stewart Living Omnimedia. This ground-breaking creativity tool brings the physical paper-crafting world of scrapbooking, memory-keeping and photo-embellishment to life on the iPad, and allows crafters and non-crafters of all ages and skill levels to create and customize digital cards, invitations, thank-you notes, scrapbook pages, keepsakes, and more.

About Nicholas Callaway Nicholas Callaway, Co-Founder and CEO of Happy, and Founder of Callaway Digital Arts, has spent thirty years as a new media entrepreneur, print-based publisher, animation producer (The Miss Spider TV series), and creator of lifestyle consumer products brands (Sunny Patch). Callaway has produced some of the most successful and acclaimed apps of our time, exclusively for Apple's iOS devices, working with such renowned brands as Sesame Street and Thomas The Tank Engine. As a book publisher, he has collaborated with artists such as Georgia O'Keeffe, Irving Penn, David Kirk, Madonna, and many more. He is also a partner in Budnitz Bicycles with Paul Budnitz, the creator of Kid Robot. Nicholas thinks happy is a camera and a free afternoon.

About Ellen Johnston Ellen Johnston, Happy's Co-Founder and Creative Director, has worked as a designer and Art Director in New York for 10+ years building and reinventing brands through integrated print, digital and marketing campaigns. Formerly an Art Director at Callaway Digital Arts where she developed critically acclaimed apps including Martha Stewart Cookies, Martha Stewart Cocktails and Whole Living Smoothies, Ellen specializes in creating interactive brand strategies. She has received various industry awards, including recognition from the AIGA, The New York Times, and in Apple's iPad Hall of Fame. Ellen thinks happy is navigating New York on two wheels.

NOTE TO EDITORS: For promotional images please go to: http://www.happy.is/PressReleases/CraftStudio/Promotional_Imgs.zip SOURCE Happy

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