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TMCNet:  Fiskars Introduces New Fuse Creativity System

[June 20, 2012]

Fiskars Introduces New Fuse Creativity System

Jun 20, 2012 (Close-Up Media via COMTEX) -- Fiskars, a company focused on the crafting industry, introduced its new one-pass crafting system that will effect the way users create party decor, capture baby's first memories, embellish cards, and much more.

Debuted during an exclusive world launch on HSN, Fiskars Fuse Creativity System combines die-cutting and letterpress in one pass, instantly adding color, texture and shape to bring creative ideas to life with professional-looking embellishments.

Fiskars said its patented Fuse Creativity System builds on Fiskars' experience in paper crafting tools and 363-year history for delivering products. Fiskars Fuse features, as described by the Company, include: -Die-cut and letterpress in one pass: the ability to cut, press and color in one pass through the machine enables users to get more done in one step; combine or isolate techniques to achieve five different results with one design set -12" cut width: accommodates 12" materials or multiple dies in one pass -Cuts thicker materials: steel rule dies cut thicker materials including chipboard, foam, fabric and light metal -Cuts intricate designs: photo etched dies cut cardstock and paper-based mediums and achieve more intricate designs -Compact for storage and portability: contains built-in carrying handle; base folds and crank swings in and locks for storage and portability -Built-in storage: oversized deck opens to store two medium dies or cutting plates "Fiskars Fuse exemplifies our belief that all things, even the simplest, can be made better and smarter," said Fiskars President Paul Tonnesen. "By combining die-cutting and letterpress in one easy pass, Fiskars Fuse allows anyone to easily design beautifully crafted projects in moments." Fiskars said medium design sets (4" x 5") made up of one cutting die with a labeled lid and two letterpress plates as well as letterpress plate expansion packs (containing four letterpress plates) will be launched in coordination with Fiskars Fuse. All design plates are validated with consumers and multiple letterpress plates can be used in one basic cutting die shape to expand the die's versatility. Fiskars Fuse Adapter Kit, which includes the cutting bases and instructions to use competitive dies in Fiskars Fuse will also be available.

The special HSN world launch Fuse Creativity System starter set includes the machine, two steel-rule design sets, one photo etched-design set, two special letterpress plate expansion packs, one ink pad, a cutting plate with a rubber mat and a base plate. Fiskars Fuse Adapter Kit and a set of 10 HSN exclusive ink pads can be purchased separately.

HSN is an interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers.

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