Research and Markets: Kenya - Mobile Market - Overview, Statistics and Forecasts - 2012

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/q9cqjn/kenya_mobile_mar) has announced the addition of the "Kenya - Mobile Market - Overview, Statistics and Forecasts" report to their offering.

A price war has characterised Kenya's mobile communications market in recent years, following the market entry of the third and fourth network, Econet Wireless Kenya (in which India's Essar acquired a stake), and Telkom Kenya under the Orange brand with its new majority shareholder, France Telecom. Subscriber growth is now forecast to slow gradually over the coming years, and rapidly falling ARPU levels have driven one of the incumbents, Zain (which was subsequently acquired by Bharti Airtel), deeper into negative earnings, leaving only the market leader, Safaricom, with a net profit, although reduced. Financial performance has improved again in the 2011 financial year.

The operators are developing new revenue streams from third-generation broadband and mobile banking services. The leading operator has begun LTE trials. With market penetration rates in Kenya's broadband and traditional banking sector still very low, the mobile networks have an opportunity to relive the phenomenal growth rates seen in the voice sector in recent years.

This report contains an overview and analysis of Kenya's mobile market, profiles of the major players, relevant statistics, analysis, and subscriber forecasts for 2013 and 2016.

Companies covered in this report: - Safaricom (Vodafone); - Bharti Airtel (formerly Zain, Celtel); - Essar Telecom Kenya (Yu, formerly Econet); - Telkom Kenya (Orange, France Telecom).

Key Topics Covered: 1. Synopsis 2. Overview of Kenya's mobile market 3. Regulatory issues 4. Major mobile operators 5. Mobile voice services 6. Mobile data services 7. 3G 8. LTE (4G) 9. Mobile money transfer, m-banking 10. Mobile TV 11. Forecasts For more information visit http://www.researchandmarkets.com/research/q9cqjn/kenya_mobile_mar CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: 353-1-481-1716 Sector: Telecommunications and Networks (http://www.researchandmarkets.com/categories.asp?cat_id=20&campaign_id=q9cqjn) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2012 M2 COMMUNICATIONS

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