Online Shopping in Australia Industry Market Research Report now updated by IBISWorld

(PR Web Via Acquire Media NewsEdge) Melbourne, Australia (PRWEB) May 06, 2012 Online shopping is on the lips of millions of Australians, but it was not always this way. Online retailing was made possible by technological innovations that occurred over time, and it took years for online retailing to attain the scale, credibility and reliability that now see it storming after shopfront retailing models in a variety of Australia's retail industries. Online shopping has evolved into a secure, efficient and viable method of shopping for time-poor and tech-savvy consumers. Revenue generated by Australian Online Shopping industry is expected to increase 8.6% per annum over the five years through 2011-12 to be worth $10 billion. This will include growth of 9.1% in 2011-12. According to IBISWorld industry analyst Naren Sivasailam, ‘Demand over this period has been driven by growth in disposable incomes, greater consumer confidence about shopping online, an increase in the range of goods on offer, better efficiency across the transaction process and an explosion in the number of online retailers’. Although growth has slowed recently, the industry has become a leading sales platform for many retailers.

As online retail moves to become a normal retail method, growth will slow marginally. Over the five years through 2016-17, industry revenue is expected to increase. ‘Industry players are expected to place greater focus on their marketing techniques in a bid to differentiate themselves from the growing number of competitors’, Sivasailam adds. Anticipated growth in disposable incomes and continued increases in the IT literacy of the Australian population are expected to bode well for online retailers.

Market share concentration on the Online Shopping industry has grown over the past five years due to the continued consumer acceptance of the internet as a valid shopping medium. A multitude of new operators have flooded the industry over the past five years, all vying for a share of the online market. The resulting growth in enterprises has led to a rapid expansion in the range products and services offered online. Concentration is set to strengthen over the five years through 2016-17. This will occur as operators become better equipped in their supply of goods and consumers overcome fears associated with purchasing something without physically touching or seeing it and credit card safety. To this end, the industry is poised to experience further mergers and acquisitions as a growing number of businesses recognise the growth potential of online enterprises. The largest players in this industry include Woolworths and Apple.

For more information, visit IBISWorld’s Online Shopping report in Australia industry page.

Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau IBISWorld industry Report Key Topics Online retailers in Australia operate websites that enable consumers to purchase a broad array of products, including computer software and hardware, recorded music, electronic goods, general merchandise and groceries. The industry does not include sales to online retailers outside of Australia, the sale of goods or services by agents that do not take ownership of the goods and services, and the sale of goods by individuals.

Industry Performance Executive Summary Key External Drivers Current Performance Industry Outlook Industry Life Cycle Products & Markets Supply Chain Products & Services Major Markets Globalisation & Trade Business Locations Competitive Landscape Market Share Concentration Key Success Factors Cost Structure Benchmarks Barriers to Entry Major Companies Operating Conditions Capital Intensity Key Statistics Industry Data Annual Change Key Ratios About IBISWorld Inc.

Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.

Read the full story at http://www.prweb.com/releases/2012/5/prweb9475649.htm (c) 2012 PRWEB.COM Newswire

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