Research and Markets: 2011 RFID Brand Report

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/cbdt5h/2011_rfid_brand_re) has announced the addition of the "2011 RFID Brand Report" report to their offering.

The 2011 RFID Brand Report, based on a survey of more than 500 RFID Journal readers, ranks the best-known and most respected companies in the RFID market overall, as well as in these critical market segments: passive tags and chips, passive readers, printer-encoders, active RFID systems and RFID software.

Brand awareness and product reputation are critical to any company's success, especially those in a complex niche market like RFID. As adoption of the technology accelerates, there is no doubt that a handful of leading players will dominate the landscape. They will be the "gorillas", to use a term coined by Geoffrey Moore, author of Crossing the Chasm, Inside the Tornado and other books about technology adoption. These winners will be difficult to displace once they have come to dominate a market segment. Those who spend wisely now in critical marketing channels will establish their brand and compete for gorilla status, and will be rewarded with market share and a loyal customer base. Those that remain largely unknown will likely go out of business, or be bought up for low earnings multiples Key Topics Covered: - About The Authors - Introduction - Scope And Methodology - Brand Importance - Most Widely Recognized Rfid Companies - Most Widely Recognized Rfid Companies Among End Users - Best Rfid Product Manufacturer - Top-Rated Rfid Product Providers By End Users - Rfid Product Category Leaders - Passive Chip And Tag Providers - Passive Reader Providers - Printer-Encoder Providers - Active Rfid Technology Providers - Software Providers - Conclusions - Appendix Companies Mentioned -ADT -AeroScout -Alien Technology -AT&T -Austriamicrosystems -Avery Dennison RFID -Avery Dennison RIS -Awarepoint -AWID -Axcess International -BA Systems -Checkpoint/OATSystems -Confidex -Convergence Systems Ltd.

-CSC -Datalogic -Datamax-O'Neil -Ekahau -EM Microlectronic -Feig Electronics -Franwell -Fujitsu -Fujitsu Frontech -GlobeRanger -Hewlett-Packard -IBM -Identec Solutions -Impinj -Infineon -Intermec -Invengo Information Tech.

-Lexmark -Lowry Computer Products -Marubeni Chemix -Microsoft -Mojix -Monarch -NXP Semiconductors -ODIN Technologies -Omni-ID -Precyse Technologies -Primera -Printronix -RF Code -RFID Global Solution -RFID, Inc.

-Rush Tracking Systems -SAIC -Sato America -Savi Technology -Secura Key -Siemens -Sirit -STMicroelectronics -Tagsys -Texas Instruments -Texas Instruments -ThingMagic -Tyco Retail Solutions/Vue Technology -Ubisense -UPM Raflatac -Venture Research -Xterprise -Zebra Technologies For more information visit http://www.researchandmarkets.com/research/cbdt5h/2011_rfid_brand_re CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: 353-1-481-1716 Sector: Advanced Technology (http://www.researchandmarkets.com/categories.asp?cat_id=31&campaign_id=cbdt5h) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

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