[April 30, 2012]

Research and Markets: Global - Mobile Data - Messaging Services Insights

Dublin - Research and Markets (http://www.researchandmarkets.com/research/t3j36j/global_mobile_da) has announced the addition of the "Global - Mobile Data - Messaging Services Insights" report to their offering.

The popularity of mobile messaging services has remained strong on the back of the introduction of capped data changes, smart phones and bundled services. However other forms of messaging beyond text are gaining ground, particularly free messaging services offered by social networks and MMS and MIM. The world's unstoppable need to communicate in increasingly inventive ways means the messaging industry as a whole continues to have a bright future ahead.

This report provides a global overview of the email, SMS, Instant Messaging (fixed and mobile), Multimedia Messaging Services and Unified Communication sectors, including broad statistics, where available.

Latest developments:

- We are seeing an increase in the popularity of MMS and MIM, driven by the increased usage of mobile broadband services aroun the world;

- the messaging industry generates hundreds of billions in revenue each year, with SMS/PSMS accounting for the majority;

- Incorporating smart phones, tablets and video conferencing into Unified Communications (News - Alert) is a growth area;

- Social messaging is also gaining popularity.

Key Topics Covered:

1. Synopsis (News - Alert)

2. Introduction

2.1 The declining SMS market

3. Short Messaging Service (SMS)

3.1 Premium SMS (PSMS)

4. Interesting examples of SMS applications

4.1.1 Subway sandwich ordering and promotions

4.1.2 SMS based e-health service

4.1.3 SMS a weapon against counterfeiting

4.2 Permission-based SMS

5. Mobile Instant Messaging (MIM)

6. Multimedia Messaging Service (MMS)

7. Unified Communications (UC)

7.1 Market overview

7.2 IM in enterprise combined with UC

7.3 A new dawn for UC

8. Email/mobile email

9. Machine-to-Machine (M2M)

9.1 Machine-to-machine communications (M2M)

9.2 Connected devices

10. Unstructured Supplementary Service Data (USSD)

10.1 Store-and-forward messaging services

10.2 Early providers

10.3 USSD analysis

Table 1 - Worldwide messaging revenue - 2010 - 2015

Table 2 - Worldwide messaging industry revenue by key segment - 2012

Table 3 - Worldwide text messages sent - 2010; 2012

Table 4 - MMS global revenue - 2009 - 2012

Table 5 - Worldwide number of email users - 2009; 2011

Table 6 - Number of emails sent each day worldwide - 2007; 2009; 2011; 2013

Table 7 - Worldwide connected devices

Chart 1 -Worldwide market share of M2M connections - 2011; 2020

Exhibit 1 - A brief history - SMS

Exhibit 2 - Definition: Premium SMS

Exhibit 3 - Sybase 365

Exhibit 4 - MMS for criminal surveillance

Exhibit 5 - Microsoft (News - Alert) and HP - developing a Unified Communications platform

Exhibit 6 - Key benefits of USSD

For more information visit http://www.researchandmarkets.com/research/t3j36j/global_mobile_da

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